NEW YORK--(BUSINESS WIRE)--The TVB (www.tvb.org), the not-for-profit trade association of America’s local broadcast television industry, today noted the release of Nielsen’s Q2 2015 Total Audience Report.
Steve Lanzano, President and CEO of TVB provided the following statement:
“Nielsen’s Q2 2015 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
- With +32 hours of Traditional TV weekly viewing, inclusive of time-shifted viewing, Adults 18+ are consuming nearly 3 times as much television each week as compared to the second most used medium, Radio, and 4 times more than the third-ranked Smartphone App/Web usage.
- Television dominated Video viewing with a 95% share, as compared with watching video on the Internet (4%) and watching video on a Smartphone (1%).
Nielsen’s Total Audience Report data reflects scientific measurement and is today’s gold standard in time-spent analysis. The Q2 Total Audience Report is the latest data demonstrating that TV remains consumers’ medium of choice and as such, continues to be the most effective and powerful marketing medium.”
TVB is the not-for-profit trade association of America’s local broadcast television industry. To learn more visit www.tvb.org.