NEW YORK--(BUSINESS WIRE)--Truffle Pig––the content marketing agency that combines the powers of Daily Mail, Snapchat and WPP––announced today that Paul Marcum will join as President.
Marcum, a pioneering marketing and media executive, joins Truffle Pig from Bloomberg L.P. where he served as Head of Global Digital Video since early 2014. In that role, he helped grow Bloomberg's video audience reach 350% year-over-year, driving Bloomberg Media to the top of Comscore's global rankings for business video publishers. Prior to Bloomberg, Marcum served as Director, Global Digital Marketing and Programming for GE, helping lead an effort seen by many as pace-setting in the adoption of content marketing by leading brands.
“Paul brings a deep set of expertise and accomplishments across both the brand and publishing landscapes and will provide invaluable leadership to the team as we continue our mission to combine the best practices across content marketing all in one place,” said Truffle Pig CEO Alexander Jutkowitz.
"Great content - truffles for today's marketers - will only scale when made cohesive and adaptable, delivered in concert across multiple platforms and with many publishers," Marcum said. "With such incredible backers in Daily Mail, WPP and Snapchat, Truffle Pig is ideally positioned to guide brands to success and I'm thrilled to join Alex and the rest of the team."
Marcum officially joins Truffle Pig on October 5th.
For more information about Truffle Pig, email email@example.com
About Truffle Pig
Truffle Pig leverages the mass audience of Daily Mail, the disruptive power of Snapchat and the creative expertise of WPP to create custom, cross-platform creative that can live on owned and partner media properties. For more information, visit https://www.trufflepig.farm/