NEW YORK--(BUSINESS WIRE)--MyCheck, an advanced mobile payment technology platform that extends hospitality brands into the mobile world via custom apps, today announced a new innovative product feature that enables guests to easily select items from their running tab and reorder straight from their smartphones. This game-changing capability leverages MyCheck’s seamless integrations with Point-of-Sale (POS) systems, sending orders directly to POS terminals and prep stations, eliminating the need for tablets or special tableside hardware. As with all purchases made on the MyCheck platform, reordered items are also factored into loyalty and rewards programs.
“MyCheck’s reordering capability is a powerful technological innovation that revolutionizes in-location ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumption to rewards and foster ongoing brand engagement,” said Tal Nathanel, U.S. CEO of MyCheck. “With a simple swipe on their smartphone, guests can order another round of drinks, an additional appetizer, side dish or anything else on their existing check. Servers can focus more on personalized service and ensuring guest satisfaction. MyCheck menu reordering adds an entirely new, exciting dimension to the dining experience.”
MyCheck’s menu reordering capability joins a robust suite of custom mobile payment app features specially designed for hospitality businesses to transform the guest experience, including real-time loyalty rewards, online ordering, splitting or paying checks from a smartphone using Paypal, Android Pay, Apple Pay, traditional credit or debit cards, gift cards as well as the option to donate to a variety of charities, via a partnership with Round It Up America.
MyCheck Mobile Payment Platform: Advantages Over Tablet Solutions
Unlike traditional tablet solutions, MyCheck does not require any special hardware or related installation or maintenance. Because it is integrated with a restaurant’s POS, the MyCheck platform extracts data and analytics on consumption that can illuminate actionable marketing programs. While some tablet solutions let customers order and reorder at the table, that data is not tracked on an ongoing basis or tied to an individual guest’s ordering history. A guest’s interaction with the brand is limited to their in-location experience and does not extend the brand into their daily lives with rewards, personalized notifications and special offers the way that MyCheck-powered apps do. In addition, MyCheck is PCI DSS-Level 1 compliant, meeting the highest industry standards for security.
“Tablet solutions for hospitality are becoming obsolete as smartphones become more and more ubiquitous. In fact, studies show that approximately 70 percent of diners use their smartphones in restaurants to browse the web and use apps. With our new reorder capability, MyCheck enables restaurant operators’ to more synergistically tap into guests’ behaviors to provide an experience that truly resonates with them, while driving incremental sales and improving operational efficiency and server capacity,” added Nathanel.
MyCheck creates custom apps for hospitality groups and restaurant chains to extend their brand into the mobile world. With faster checkout, increased loyalty and customer engagement, MyCheck turns a clinical payment process into a dynamic experience for the guest, providing tools to understand customers better and interact with them in more meaningful ways. Established in 2011, MyCheck operates globally and has integrations into 27 different POS systems and interfaces to an array of loyalty, gift card and financial gateways. For more information, please visit www.mycheck.io.