DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/kxptlk/africa_mobile) has announced the addition of the "Africa Mobile Money Market by Transaction mode (NFC/Smart Cards, Direct Mobile Billing, Mobile Web/WAP Payments, SMS, STK/USSD, and others), by Nature of Payment, by Location, by Type of Purchase, and by Country - Forecast to 2020" report to their offering.
The Africa mobile money market is expected to grow from $2.73 Billion in 2015 to $14.27 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 39.2% during the forecast period from 2015 to 2020.
The major vendors involved in the African mobile money market are Airtel, MTN, MCEL, TIGO, Orange S.A, Unitel, Safaricom, Econet Wireless, Zantel, Vodacom, and Movitel. The key strategies used by these vendors include partnerships and acquisitions to increase their market share and reach in the African mobile money market.
The threat from new entrants is low for the existing suppliers in the mobile money market, mainly because of the scope of increasing business revenues that the mobile money services offer to the budding vendors venturing into this market. However, the prevailing mobile money vendors face a low-to-moderate threat from substitute products as mobile money is fast gaining preference by the users, when compared to the existing traditional banking services. The presence of limited differentiation in mobile money product offerings in the market gives the suppliers a low bargaining power, whereas end users such as mobile subscribers and banked and unbanked customers have a higher bargaining power.
The study helps to understand the structure of the African mobile money ecosystem and is intended to help mobile money service providers, namely, MNOs, banks, payment processing agents, and payment platform providers to serve their customers better. The overall market size in this study has been defined as the direct revenues that are being generated by MNOs, banks, and agents in the form of transaction fees and subscription fees charged to the customers. The overall African mobile money market size has been further segmented into transaction mode, nature of payment, location, and type of purchase.
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Industry Trends
7 Africa Mobile Money Market Analysis, By Segment
8 Geographic Analysis
9 Competitive Landscape
10 Company Profiles
- Econet Wireless
- MCEL - Mozambique Mobile
- Mobile Telephone Networks (MTN)
- Orange S.A.
- Safaricom Limited
- Tigo (Millicom)
For more information visit http://www.researchandmarkets.com/research/kxptlk/africa_mobile