BEVERLY HILLS, Calif.--(BUSINESS WIRE)--John Aaroe Group, the preeminent luxury residential brokerage firm in Southern California, today launched its Chinese website, cn.aaroe.com, at the Luxury Properties Showcase in Guangzhou, China.
Company CEO John Aaroe is a featured speaker at the three-day invitation-only event on September 18-20 at the Grand Hyatt Guangzhou. Attendees include more than 5,000 Chinese investors, bankers and business leaders.
“Los Angeles real estate represents one of the best buys among major cities worldwide, and we are seeing an increasingly international buyer audience,” said Aaroe. “We are here to enhance our growing relationships with Chinese investors and further collaborate with real estate firms around the world who’ve joined us for this conference. We’re excited to introduce our new collection of international websites as the first initiative in our strategy to directly connect international wealth to our Los Angeles clients.”
Aaroe’s international websites take an unusual approach to content, said Heidi Hockenberry, chief marketing officer for the firm. “While many websites utilize machine-translated copy, our listings are translated by experts,” she says. “This not only gives international buyers a better experience when exploring our properties, but allows our content to be indexed favorably by search engines, giving our clients’ properties greater international online visibility.”
The firm is also distributing a 36-page Chinese language magazine at the show, featuring information about the company and a selection of premier properties. See the digital version here.
Mr. Aaroe’s talk will address “Why California is the Preferred Investment Location for Chinese Buyers.” With a 30-year career in the residential brokerage field, including CEO positions at several firms prior to founding John Aaroe Group, he is a knowledgeable expert on the US luxury property market. His presentation will focus on the array of real estate opportunities across the Greater Los Angeles region.
About John Aaroe Group
John Aaroe Group is a leading real estate brokerage specializing in high-end property in the greater Los Angeles area. The company has represented some of the region’s most prestigious properties, including the highest priced sale in the history of Beverly Hills. John Aaroe Group offers in-depth knowledge through its eight offices in Beverly Hills, Brentwood, Marina Del Rey, Downtown Los Angeles, the Sunset Strip, Toluca Lake, Sherman Oaks and Pasadena. It also serves an international clientele through Aaroe Estates. In 2014, the firm participated in 1,677 closed transactions with a combined market value of nearly $2 billion. http://www.aaroe.com