NEW YORK--(BUSINESS WIRE)--AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming mobile advertising, today announced that for the second consecutive year, it has been named as one of the Best Places to Work in New York City. Crain’s New York Business launched the recognition program eight years ago, and today, it is a joint effort of Crain’s New York Business and Best Companies Group.
This survey and awards program identifies, recognizes and honors the best employers in New York City, benefiting the city’s economy, workforce and businesses.
“When you have an exceptionally talented team, along with best in class and continuously evolving technology and solutions, it makes it very fun to come to work,” said Scott Russo, Managing Partner & COO of AdTheorent. “We are very excited to be recognized by Crain’s for the second year in a row and grateful for the inclusive team environment that we have built.”
This year’s list is comprised of 100 companies.
An alphabetical listing of the 100 companies named as Best Places to Work in New York City, appeared on Crain’s New York Business’ website, crainsnewyork.com, on September 18th.
Crain’s New York Business will report, publish and promote the numerical rankings online at crainsnewyork.com on Friday, December 4th and in Crain’s New York Business’ print edition on Monday, December 7th. The data was supplied by contracted independent research firm Best Companies Group, which is responsible for the entire registration and survey process, analysis of the data and final rankings. Crain’s New York Business only reports on the results of the data provided by Best Companies Group.
AdTheorent and the other organizations making the list will be honored at an event on December 4th.
To be considered for participation, companies had to meet the following eligibility requirements:
- Be a for-profit business or not-for-profit organization
- Be a publicly or privately-held business
- Have a facility in New York City
- Have a minimum of 25 full-time or part-time employees working in New York City (Manhattan, Bronx, Brooklyn, Staten Island and/or Queens)
- Be in business a minimum of 1 year
Companies from across all five boroughs participated in the two-part survey process to determine the Best Places to Work in New York City. The first part (25% of the ranking) consisted of evaluating each nominated company's workplace policies, practices, philosophy, systems, and demographics. The second part (75% of the ranking) involved an employee survey to measure the employee experience. The combined scores determined the top companies and the final ranking.
For more information on the Best Places to Work in New York City program, visit www.BestPlacesToWorkNYC.com.
AdTheorent is a technology company that is transforming mobile advertising through data-driven predictive solutions. AdTheorent’s machine learning, tracking and deep linking technologies combine to maximize engagement and awareness for advertisers.
AdTheorent’s machine learning technology platform combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences. Powered by data-driven intelligence, AdTheorent’s platform delivers the right ad, to the right user, at the right time – all in “real time” within brand advertisers’ ROAS and performance goals.
AdTheorent’s Device GenomeTM is the most comprehensive cross-device ID mapping infrastructure in market, featuring more than 242 million unique IDs mapped to extensive 1st, 2nd and 3rd party data sources, including 101 million US households. As a mobile-first Data Management Platform, AdTheorent’s Device Genome is uniquely positioned to match offline and online data to mobile at scale, affect cross-device targeting and break new ground in media attribution including physical activity such as purchase.
AdTheorent’s measurement and analytics solution is the mobile advertising industry’s most advanced cross-device/cross-media measurement and analytics technology, providing the “post-click and post view” signals necessary for modeling to (i.e., predicting) true user engagement and awareness.
AdTheorent’s Apptivation® is unprecedented deep linking technology that powers “intelligent ad units,” fostering seamless and efficient user engagement. Apptivation allows brands and marketers to drive significant user interactivity with their own branded apps, social media apps, or iOS native functions such as Passbook, Calendar, Phone, Map and others.
The collective result to AdTheorent-partnered brands and marketers is higher engagement rates across any client-defined metric – The Intelligent Impression®. For more information, visit: www.adtheorent.com.
For more than 25 years, Crain’s New York Business has been the award-winning news source for New York’s business leaders, telling the story of the New York economy, while serving as a voice and advocate for the city’s business community. Reporting through the prism of business, Crain’s helps its readers stay on top of the inner workings of New York’s economic and political ecosystem, uncover new business opportunities and connect with the broader New York business community.
Best Companies Group (BCG) is dedicated to establishing “Best Places to Work,” “Best Companies” and “Best Employers” programs to identify and recognize workplaces that nurture a superior level of employee satisfaction and engagement. BCG researches the dynamics and characteristics of employers in numerous geographic regions and industries, both nationally and internationally, and then produces annual “Best” lists of the organizations that are leading the way in defining the employee experience of the 21st century.