Feminine Hygiene Products Market – Trends, Forecast & Growth Prospects Unveiled by Technavio

Edgewell Personal Care, Johnson & Johnson, and Kimberly-Clark are three key vendors highlighted in a new Technavio report

LONDON--()--Technavio has published a new report on the global feminine hygiene products market, which is expected to grow at a CAGR of almost 5% from 2015-2019.

Feminine hygiene products market segmentation including product and geography

Technavio’s report analyses the solutions and products offered by market vendors and presents a comprehensive breakdown in terms of market segmentation for different products, including sanitary pads, panty liners and shields, tampons, and other segments.

Additionally, analysts have segmented market projections by key geography, focusing on the APAC region, the Americas, Europe, and MEA.

“There is robust competition in the market because of the presence of several large vendors. Vendors are making increased efforts to develop unique propositions for the promotion of their products and achieve high market share by conducting advertising and marketing campaigns. Such campaigns and marketing initiatives help vendors to not just create awareness but also engage women with their brands,” says Faisal Ghaus, Vice President of Technavio.

Feminine hygiene products: Market scope and calculation of market size

This report covers the present scenario and growth prospects for the global feminine hygiene products market from 2015-2019. To calculate the market size, the report considers revenue generated from the sales of feminine hygiene products.

Industry analysis includes:

  • Key Vendors:
    • Edgewell Personal Care
    • Johnson & Johnson
    • Kimberly-Clark
    • Lil-lets
    • P&G
    • Business strategy
    • Unicharm
  • Market Growth Drivers:
    • Rise in awareness of health and hygiene
    • Increase in consumer disposable income
  • Market Challenges:
    • Intense market competition
    • Increased number of product recalls
  • Market Trends:
    • Strong brand loyalty
    • Increase in marketing and promotions

View the global feminine hygiene products market report.

Technavio currently has more than 3000 market research reports on a huge range of topics, including 100+ reports on the hygiene market:

If you are interested in more information, please contact our media team at media@technavio.com.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1-630-333-9501
UK: +44 208 123 1770
www.technavio.com
media@technavio.com

Release Summary

Technavio has published a new report on the global feminine hygiene products market, which is expected to grow at a CAGR of almost 5% from 2015-2019.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1-630-333-9501
UK: +44 208 123 1770
www.technavio.com
media@technavio.com