Feminine hygiene products market segmentation including product and geography
Technavio’s report analyses the solutions and products offered by market vendors and presents a comprehensive breakdown in terms of market segmentation for different products, including sanitary pads, panty liners and shields, tampons, and other segments.
Additionally, analysts have segmented market projections by key geography, focusing on the APAC region, the Americas, Europe, and MEA.
“There is robust competition in the market because of the presence of several large vendors. Vendors are making increased efforts to develop unique propositions for the promotion of their products and achieve high market share by conducting advertising and marketing campaigns. Such campaigns and marketing initiatives help vendors to not just create awareness but also engage women with their brands,” says Faisal Ghaus, Vice President of Technavio.
Feminine hygiene products: Market scope and calculation of market size
This report covers the present scenario and growth prospects for the global feminine hygiene products market from 2015-2019. To calculate the market size, the report considers revenue generated from the sales of feminine hygiene products.
Industry analysis includes:
- Edgewell Personal Care
- Johnson & Johnson
- Business strategy
Market Growth Drivers:
- Rise in awareness of health and hygiene
- Increase in consumer disposable income
- Intense market competition
- Increased number of product recalls
- Strong brand loyalty
- Increase in marketing and promotions
View the global feminine hygiene products market report.
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