NEW YORK--(BUSINESS WIRE)--In a move that provides the restaurant industry with the most comprehensive and actionable data, analytics and insights tools to optimize business results, MyCheck, a leading mobile payment technology platform designed for the hospitality industry, and MarketingVitals.com, a game-changing restaurant industry business intelligence platform, today announced a partnership by which the two companies will share and integrate data.
MarketingVitals.com automates critical data management tasks and greatly reduces the complexity of marketing analytics for restaurant owners. The platform uses robust point of sale, coupon, loyalty program and reservation data, for example, to identify customer visit patterns, the reasons driving those patterns and the impact on a restaurant’s business. The Marketing Vitals platform contains a unique predictive analytics component which can drive marketing programs based on consumption and business objectives.
MyCheck creates custom branded apps that extends a brand’s presence into the mobile environment and which can be used to push offers to specific users in a highly scalable and segmented way. The MyCheck platform that fosters consumer engagement and loyalty, and aggregates consumer data via actions that are taken from the smartphone such as online ordering for pickup and delivery, in-location ordering, bill paying, bill splitting, and awards redemption behavior as well as customer survey information.
Combined, MyCheck and MarketingVitals.com provide restaurants with access to an unprecedented amount of consumer and business data, and the ability to leverage insights gleaned from that complete data set directly in the MyCheck mobile payment app to achieve marketing and business goals. The MyCheck mobile payment platform may then be customized to address targeted business objectives on a user level, to provide special offers to guests that come during certain times, or prefer certain menu items.
“Guest engagement and loyalty are critical to hospitality industry growth, but it can be cumbersome for restaurant owners to extract key analytics and insights from the massive amounts of data their business generates, and then quickly implement campaigns that will positively impact their business,” said Rom Krupp, CEO of MarketingVitals.com. “Our partnership with MyCheck provides restaurants with the comprehensive, yet easy-to-understand analytics that provide a full picture of their business combined with the ability to translate that information into actionable campaigns through the MyCheck platform.”
“The MyCheck platform has a strong analytic component that recognizes app user behaviors and preferences. Our platform also has the ability to drive offers to specific users based on consumption patterns. Leveraging these capabilities with the full picture that the Marketing Vitals provides makes our apps that much more powerful from a consumer engagement and loyalty standpoint. Guests will receive specially tailored messages and offers that have the potential to drive frequency and spend.” said Tal Nathanel, U.S. CEO of MyCheck. “We have been collaborating with Marketing Vitals for a while, and as hospitality industry experts, both our companies have witnessed a strong demand for the level of data, insights and intuitive campaign tools our integration produces to benefit both the restaurant and consumer.”
About MyCheck
MyCheck creates custom apps for hospitality groups and restaurant chains to extend their brand into the mobile world. With faster checkout, increased loyalty and customer engagement, MyCheck turns a clinical payment process into a WOW experience for the guest, providing tools to understand customers better and interact with them in more meaningful ways. Established in 2011, MyCheck operates globally and has integrations into 27 different POS systems and interfaces to an array of loyalty, gift card and financial gateways. For more information, please visit mycheck.io
About MarketingVitals.com
Founded in 2012 as a privately held company in Plano, Texas with the aim of solving critical problems for restaurants of all sizes.MarketingVitals.com was launched in November 2013. With the rise of powerful Cloud-based technologies, they recognized the need to build a robust BI platform that would automate critical data management tasks and greatly reduce the complexity of understanding the marketing efforts of restaurants. One of the fastest-growing companies in business intelligence, MarketingVitals.com is poised to encompass a global customer base of organizations ranging from large restaurant brands to medium-sized and small independent businesses. MarketingVitals.com is proudly designed and developed in the USA.
