George Zimmer Launches Generation Tux at Dreamforce Annual Conference in San Francisco, Revolutionizing Tuxedo & Suit Rentals with Innovative Online Platform

“High Tech, High Touch” Rental Service Features Unrivaled E-Commerce Experience and Is First & Only Platform to Provide Alterations Nationwide via zTailors

CEO & Founder of Generation Tux, George Zimmer. Photo:Business Wire

OAKLAND, Calif.--()--George Zimmer launched Generation Tux today at the Dreamforce annual conference, transforming the tuxedo and suit rental market. The second George Zimmer Company to launch this year, Generation Tux is the first and only digital rental platform with access to the groundbreaking national tailoring network zTailors and the most advanced e-commerce rental and group management platform available today.

Zimmer, known for his pioneering vision and dedication to guaranteeing a positive customer experience, is once again revolutionizing how people prepare for life’s most important moments with the introduction of Generation Tux. Having outfitted millions of men for weddings, proms and special events throughout his four-decade retail career and having already built one nationwide tuxedo rental business, Zimmer now reimagines the formal wear customer experience with Generation Tux.

Stylist-curated garments marked by superior quality, color, style and accessory choices, coupled with a hassle-free, digital-first e-commerce experience and unrivaled customer service, make Generation Tux the most “high tech and high touch” rental platform on the market today.

“Generation Tux is different from any other tuxedo and suit rental platform today as the only service to provide access to the zTailors network of expert tailors, enabling us to provide the best possible look and experience as men prepare for the most special occasions,” said George Zimmer, CEO and Founder of Generation Tux. “Our innovative platform harnesses the power of technology to provide a simple, easy-to-navigate and customer-service oriented e-commerce experience, which is why Dreamforce is the perfect place for us to bring Generation Tux to market.”

“Customers demand a digital experience, so we created Generation Tux to change the way people wear and rent tuxedos,” said Zimmer. “After 40 years of experience in the retail industry, I saw a need to create a platform that would place the customer at the center of the rental process and make renting a tux or suit worry-free by bringing the experience directly to them – so they can look and feel their best during the best times of their lives.”

Generation Tux transforms the rental experience by removing the stress from start to finish, thanks to a unique combination of features designed to make the process seamless for brides, grooms, wedding parties and anyone preparing for a special occasion. Most formal wear takes days to rent, requires multiple store visits, and is plagued by ill-fitting products that cost much more than renters anticipate and are often received the day before the event. The Generation Tux platform is geared to simplify every step: visualizing colors and style choices, managing large groups across the country, delivering outfits seven days prior to the event for early try-on and reducing the time and cost of getting into and out of a great fitting tuxedo or suit.

Key features include:

  • Exclusive access to zTailors, a George Zimmer company and the first-ever national digital network of expert tailors, who visit the customer directly at home or at the office for an amazing fit every time;
  • A state-of-the-art Pinterest-friendly visualizer to “build your tux or suit” and easily customize a perfect look for any occasion;
  • Modern, on-trend styles, a classic and varied color assortment, and hundreds of mix-and-matchable accessories, all hand picked by stylists;
  • Unrivaled Concierge Services with co-browsing capabilities allowing for consultations via phone or online with trained formal wear stylists and fit specialists;
  • A simple and intuitive group management experience for wedding parties, removing the stress for brides and grooms as they prepare for the big day;
  • Transparent, flat pricing, with a complete outfit rental at $150 or less and with no hidden insurance costs;
  • Guaranteed fit with seven-day early delivery for try-on and free replacement garments and alterations;
  • Door-to-door service with no store visits necessary including free shipping both ways;
  • Proprietary patent-pending packaging that delivers garments quickly and wrinkle-free; and
  • An unrivaled selection of top-notch, high-quality fabrics, including eight Super 140s wool tuxedos, five Super 130s wool suits and three velvet dinner jackets, and 100% cotton shirts.

For more information on Generation Tux, visit Find @GenerationTux on Facebook, Twitter, Instagram and Pinterest, and join the conversation using #GenTux.

About Generation Tux

Generation Tux is a first-of-its-kind ‘high tech, high touch’ online tuxedo and suit rental platform, offering exclusive service with tailors on demand to visit your home or office so you can look your best during life’s most important moments. From trusted entrepreneur George Zimmer, whose pioneering vision is once again revolutionizing how people get dressed and share key life experiences, Generation Tux is changing the way men rent tuxes and suits, making this luxury accessible to all. Distinguished by superior quality and style, a hassle-free online shopping experience and unrivaled concierge services, Generation Tux is in a league of its own. Visit or join the conversation #GENTUX.


Generation Tux
Katherine Stein, 646-784-5438


Generation Tux
Katherine Stein, 646-784-5438