MANCHESTER, N.H.--(BUSINESS WIRE)--Key brands from CCA Global Partners including Flooring America, Flooring Canada, International Design Guild and The Floor Trader will host Building Buzz, the first-ever independent-retailer focused social media and digital conference held September 20-22, at the Tampa Marriott Waterside. Featuring a powerhouse lineup of leading social media and marketing executives from North America, Building Buzz will focus intently on helping independent retailers navigate the rapid changes in digital marketing and social media, providing attendees with actionable insights that will help them drive more business through local digital marketing initiatives.
According to Frank Chiera, Senior Vice President of Marketing & Advertising for CCA Global Partners and host of the event, “Building Buzz without question will soon be regarded as a key event that business owners, their sales professionals and designers need to attend. We developed Building Buzz with a purpose--to help independent retailers thrive and be more successful at local. It’s really that simple.”
He adds, “By drawing on the expertise of seasoned marketing executives, our goal is to offer real solutions that independent retailers can implement in their markets to differentiate themselves from the competition-- whether its from the big box retailers or other independent retailers to ecommerce players.”
Keynote presentations will be given by marketing and social media gurus who are paving the way in the industry on topics from “Hug Your Haters: How to Embrace Complaints and Turn Bad News to Good” to “Capturing the Consumer in a Constant Stream of Content” and much more.
Mark Fernandes, Chief Leadership Officer of Luck Companies, will kick-off the conference with a thought provoking and inspiring talk on Values Based Leadership (VBL). Mark has helped hundreds of organizations to reach their true potential and will do the same for attendees of Building Buzz. Social media movers and shakers like Kel Kelly, CEO & Founder of Kel & Partners, will talk about the importance of creating a brand voice for independent retailers that will help them stand out in their market. Emmy® Award winning designer Mark Brunetz and HGTV's 'Design Star' Winner Jen Bertrand discuss how to boost business through community and charitable partnerships. As TV personalities and business owners, Mark and Jen share their passion and insights for giving back to local communities while solidifying their role as industry leaders.
Chiera indicated, “With unprecedented access to an extensive all-star lineup of marketing experts, every single independent retailer attending Building Buzz will leave with insight and strategies that can be applied to their businesses the very next day.”
For more information about the event and to register, visit www.buildingbuzzcon.com.