CHICAGO & LOS ANGELES--(BUSINESS WIRE)--IRI™, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter healthcare companies, and Rentrak® (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, announced that Rentrak has licensed IRI Liquid Data™ (ILD), the CPG industry’s leading data management platform, as Rentrak’s core data platform. With ILD™ in place, Rentrak will leverage the IRI Private Cloud™ solution, which delivers increased flexibility and insights, leading to significant gains in efficiency.
Through the expanded alliance, IRI is taking ILD to a new level in its IRI Private Cloud solution by bringing this groundbreaking technology to Rentrak in a platform that can be customized, embedded and integrated into Rentrak’s own system behind its firewall. Rentrak is now able to overlay the trillions of records that IRI has on granular, household-level insights with its own information on reach and frequency within a cloud solution that provides the most comprehensive, customized data solution available. In addition, Rentrak will provide IRI with access to granular TV information from millions of households, enhancing IRI’s TV planning and cross-media solutions for CPG clients. IRI will enhance existing products and build new products that take advantage of IRI’s unique access to granular Rentrak TV information. These solutions will provide improved analytics for TV and cross-media planning, campaign measurement, and consumer insights that will enable new opportunities to drive cost savings and higher ROI for clients.
“The combination of IRI’s Liquid Data platform, Rentrak’s propriety TV information, and IRI’s purchase data will bring tremendous value to clients across industries by accurately correlating media exposure to offline sales and identifying optimization opportunities,” said Andrew Appel, president and chief executive officer, IRI. “Ultimately, we are paving the way for granular, census-level, cross-media measurement.”
Rentrak will also leverage the ILD platform to develop new products that will offer buy-side applications for marketers and retailers. This will allow the creation of solutions for advertisers that go beyond media planning and buying for a number of categories, including retail, auto, political, network/solutions, agencies and sports.
“Our expanded alliance with IRI will allow advertisers to effectively measure their ad campaigns, as well as instruct them on how to optimize their targeting to drive future revenue,” said Bill Livek, chief executive officer and vice chairman, Rentrak.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries’ premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit Rentrak.com.
About the IRI Partner Ecosystem:
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as BlueKai (an Oracle company), The Boston Consulting Group, comScore, Datalogix (an Oracle company), Experian, GuestMetrics, GfK, Ipsos, Kantar, MaxPoint, Millward Brown Digital, Mu-Sigma, Oracle Social Cloud, Rentrak, SPINS, Univision, MasterCard Advisors and others.
IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses. Move your business forward at www.IRIworldwide.com.