FRANKFURT, Germany--(BUSINESS WIRE)--From September 10 to 13 a combined stand organized by the Hong Kong Trade Development Council (HKTDC) (Hall 11.3, E-060) at Kind + Jugend in Cologne will showcase a wide range of baby and kids products including clothing made of organic materials.
The brand Charlie Banana® stands for environmentally friendly baby products combining quality, sustainability and design. The internationally renowned brand was founded in 2010 by Gaëlle Wizenberg, the president of Winc Design Limited. Popular are the company´s organic products such as fabric and reusable swim diapers as well as starter kits containing everything from diapers to special detergents. For its sustainable products the company has already received several awards including the 2014 “Earth Champion Award” from the Earth Champions Organization for its active involvement in the reduction of waste
Together with premium children’s and baby clothing, swimwear is exhibited by Tinford Textiles Ltd., supplemented through woven and knitted bodysuits and rompers from Maizy Manufacturing Limited, a company exporting primarily to Europe. First-time baby supplies are rounded off by KT Plus Limited with baby bottles, soothers and toothbrushes.
As the second largest supplier of toys worldwide, Hong Kong exported goods to a value of USD 3.26 billion from January to July 2015 (-0.5%). Main export markets include China, the USA, Japan and Germany. Toy imports also remained almost stable during this period at USD 2.5 billion (-1.5%). Hong Kong’s exports of baby clothing amounted to USD 175.35 million (-13.9 %) with the USA, Great Britain and China as the main markets. Whereas demand from the USA and Great Britain declined, it rose on the Chinese mainland (+26%).
There, the children’s and baby market showed a number of changes in recent years with a significant shift in the purchasing habits and consumer demands among Chinese customers of the middle class. With around USD 326 billion, China will be the second largest market worldwide for children’s and baby articles in 2015. Parents are more willing to spend money on high-quality and safe toys. This leads to good business opportunities for international and Hong Kong brands, as 72 per cent of parents attending a HKTDC consumer study were convinced that the brand concept, the quality and the international background of Hong Kong companies are superior to domestic brands.