NEW YORK--(BUSINESS WIRE)--Business Wire today announced a collaboration with Al Roker Entertainment to develop new digital video projects. The content development partnership will tap into Business Wire’s media analytics and social monitoring tools to spotlight trending news announcements published by Business Wire.
“We are always looking for interesting partners in entertainment and business," said Al Roker, CEO, Al Roker Entertainment. "The Business Wire brand provides access to breaking news well suited for compelling video content for social and digital platforms and this is one of ARE's specialties.”
Business Wire CEO Cathy Baron Tamraz first crossed paths with television icon Al Roker during the 2015 SXSW interactive festival in Austin, Texas. Tamraz and Roker identified the possibilities of combining forces to create video content focused on disruptive companies and the startup community by utilizing social media and digital analytics to highlight trending topics.
“We have always had our finger on the pulse of business news and emerging trends through our wire distribution and media monitoring services. The new video platforms we are developing will deliver insights into what we see driving digital and social conversations, especially those focused on the vibrant startup community,” said Tamraz.
By bringing together a newswire that has delivered news announcements for over 50 years, and the media experience of Al Roker Entertainment, Tamraz and Roker believe that they can produce groundbreaking content that has yet to be seen on digital platforms.
“Business Wire is a first-mover in the newswire space and we see video and multimedia content as a natural evolution of our brand promise. The pace of business innovation and emerging companies that are disrupting business sectors is very exciting right now. We see these trends cross our wire every day and we believe our new video initiative will be an exciting platform for journalists, analysts, companies and consumers,” added Tamraz.
Additional details of the new programming will be released later this month.
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide to securely meet the varying needs of communications professionals and news consumers.
About Al Roker Entertainment
Al Roker Entertainment is a leading producer of original, award winning TV programs and digital content for the world's best brands. Led by nine-time Emmy award winning TV personality Al Roker, known for his authenticity and high trust factor, ARE produces all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT, and streaming technologies.
Launched in 1994, ARE has produced a variety of breakthrough unscripted, scripted and digital programming for top cable networks which include, The Weather Channel, Food Network, Discovery Channel, Lifetime among others. Shows include the Weather Channel hit “Coast Guard Alaska” and its popular spin offs, “Coast Guard Florida” and “Coast Guard Cape Disappointment/Pacific Northwest.” Recently, the company also produced the reality-based “DEA” program for Spike TV, “Kimberly’s Simply Southern” for Great American Country, and "Celebrity Holiday Homes" for HGTV.
Located in New York, Roker Labs is a full post-production video and live streaming studio that fosters innovation and media partnerships with a proven approach toward authentic storytelling, brand building, and direct response marketing.