BOSTON--(BUSINESS WIRE)--Crimson Hexagon, the social media analytics software company, today announced it will discuss how major brands are informing sales and marketing with insights from social conversations during a session at INBOUND 2015. Rather than hosting focus groups or using surveys to collect customer feedback, brands are now tapping into social media data as a secret weapon for sales. By analyzing social conversations, sales teams can learn their prospects’ interests, how they consume media, which factors motivate their decision-making and how this information can be applied to enhance business results.
The session, “Forget the Focus Group: How Social Insights Can Help You Sell Smarter” (HTT06B), will take place on Sept. 10 from 10:30 to 11:15 a.m. at the Boston Convention and Exhibition Center. John Donnelly III, senior vice president of global sales and marketing at Crimson Hexagon, will present strategies to help audience members better analyze social conversations, collect customer insights and use those insights to fuel the journey from initial prospect outreach, to in-person pitch, to evolving relationships with customers. Russell Pinke, social analytics expert, will join Donnelly to present data-driven case studies that highlight how brands like the Brooklyn Nets and Jazz at Lincoln Center used social media data to gain deep insights about their audiences and inform sales decisions. As a result, session participants will develop an informed approach for sales and marketing and learn how to discover new audiences to target.
INBOUND, hosted by HubSpot, brings together thousands of marketing and sales professionals from various industries to share strategies and thought leadership regarding inbound, social and content marketing. Donnelly is a 20-year veteran of the technology industry, responsible for all go-to-market operations across marketing, sales and business development for Crimson Hexagon. Previously, he managed organizations sized from startups to more than $700 million in revenues.
“Today’s sales and marketing teams are getting ahead of the social curve by actively listening to their customers and applying that data to business decisions,” said John Donnelly, senior vice president of global sales and marketing at Crimson Hexagon. “INBOUND gives Boston, our hometown, the chance to encourage these conversations and enable today’s leading marketers to collaborate and educate one another.”
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About Crimson Hexagon
Crimson Hexagon is a leading provider of social media analysis software. Powered by patented technology and an in-house data library of more than 600 billion posts, Crimson Hexagon's platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data. Clients include leading global organizations such as General Mills, Starbucks, Paramount Pictures, Microsoft and Twitter, and leading agencies such as Translation, Edelman and We Are Social. Find us on Twitter @crimsonhexagon.