According to the new market research report by Technavio, manufacturers are making substantial investments in design to ensure that packages are visually appealing and convenient to use. Innovative and aesthetically appealing features provide manufacturers with the opportunity to differentiate their products from those of competitors and help build brand image.
“Vendors that offer attractive customized packaging and labeling solutions to their customers are likely to register higher growth during the forecast period,” says Faisal Ghaus, Vice President of Technavio.
The new report also highlights the sustainable pouches that are eco-friendly as they are non-toxic and biodegradable. These pouches are generally made of paper. Different industries like food and beverage and pet food are adopting these sustainable pouches over other conventional types of packaging.
“Sustainable pouches are efficient in protecting the packaged product from getting damaged. The introduction of these pouches in the market is expected to drive the pouch market in the US during the forecast period,” says Ghaus.
Technavio currently has more than 3000 market research reports on a huge range of topics, including:
Technavio is a leading global technology research and advisory company.
Founded in 2003, Technavio has about 200 analysts globally and develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries.
Technavio analysts employ primary and secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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