JP Promotional Products Opens Doors with Ariba

Company harnesses power of world’s business network to forge new connections and opportunities, boost business

SUNNYVALE, Calif.--()--For years, JP Promotional Products, Inc. relied on word of mouth to grow its business. Then the world went digital. Social networks and apps took hold, unleashing entirely new ways of sharing everything from photos and wish lists to reviews and recommendations. JP Promotional Products got on board with the trend, joining the Ariba® Network, the world’s largest, most global business network operated by Ariba, an SAP company. And in doing so, the provider of imprinted promotional products has opened the door to connections and opportunities that were previously out of reach. On October 13, the company will share the secrets of its success with other selling organizations at the 2015 Ariba Commerce Summit in New York City, a free one-day event to be held at Convene Times Square.

“As a small, woman-owned company, the challenge to bring in new customers and to grow is constant,” says JP Promotional Products President Shari Pulver, who along with her father, Robert Rosenthal, runs the company based in Ossining, New York. “In connecting to a digital marketplace like Ariba, we can find opportunities with new partners and compete for them on equal footing with much larger competitors.”

And they can find them quickly. Within 30 minutes of signing on to Ariba Discovery, a cloud-based service for matching business buyers and sellers globally delivered on the Ariba Network, Rosenthal found an opportunity that was perfect for JP Promotional Products – a request for imprinted socks from a Fortune 100 company.

“These kinds of opportunities are very difficult to break into just by knocking at the door,” Rosenthal says. Combining a proprietary matching engine with unique profile information, Ariba Discovery instantly matches buyer requirements to JP Promotional Products’ capabilities and automatically delivers the company qualified leads from large and small companies alike.

JP Promotional Products has converted these leads into orders worth over $100,000. But more important, Rosenthal says he has forged relationships with new, large customers in both the private and public sector, including a major New York manufacturer, a Fortune 100 company and a college.

“Ariba is an inexpensive and highly effective way to win new leads and grow our business and will remain a critical part of our marketing process,” he said.

To hear more from Rosenthal and other executives and thought leaders on how business networks are transforming commerce, visit and register to attend the Ariba Commerce Summit, New York City.

About JP Promotional Products, Inc.

JP Promotional Products is a leading distributor of imprinted promotional products. The company prides itself on having a wide variety of the best products at great prices, while providing outstanding customer service. From pens and mugs to custom items made from scratch, JP Promotional Products, Inc. will do whatever it takes to help company’s get products they need. For more information, visit:

About Ariba, an SAP Company

Ariba is the world’s business commerce network. Ariba combines industry-leading cloud-based applications with the world's largest Internet-based trading community to help companies discover and collaborate with a global network of partners. Using the Ariba® Network, businesses of all sizes can connect to their trading partners anywhere, at any time from any application or device to buy, sell and manage their cash more efficiently and effectively than ever before. Companies around the world use the Ariba Network to simplify inter-enterprise commerce and enhance the results that they deliver. Join them at:

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 293,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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Karen Master, 412-297-8177


Karen Master, 412-297-8177