NEW YORK--(BUSINESS WIRE)--Just in time for the most highly-anticipated tennis event of the season – the 2015 US OPEN – Time Warner Cable Inc. (TWC) today announced professional tennis player Sloane Stephens will star in the company’s new STEM in Tennis campaign. STEM in Tennis, created as an extension of TWC’s STEM in Sports program, is part of the company’s signature Connect a Million Minds® (CAMM) initiative. CAMM was designed to inspire the next generation of problem solvers by connecting young people to the wonders of science, technology, engineering and math (STEM).
In partnership with the USTA Foundation, the national charitable organization of the U.S. Tennis Association (USTA), TWC created a national Public Service Announcement (PSA) featuring Stephens that highlights the importance of math and science in tennis. The PSA will begin running in TWC service areas nationwide today.
“We’re so thrilled that Sloane Stephens teamed up with Time Warner Cable to show young people how STEM applies to the game of tennis,” said Ellen East, Time Warner Cable’s EVP and Chief Communications Officer. “TWC is proud to expand on our signature program Connect a Million Minds to bring kids the tools and resources they need to understand how STEM impacts everything around them, including the sports they love.”
“Tennis is a sport where math and science comes in handy,” said Sloane Stephens. “It’s a game of air, gravity, friction and energy. Using STEM in the game gives you an edge and a great competitive advantage. I’m excited to be a part of TWC’s Connect a Million Minds initiative and I hope young people will see that STEM plays a big role in sports, especially tennis.”
“The USTA Foundation is thrilled to join Time Warner Cable for this great campaign with Sloane Stephens,” said Dan Faber, USTA Foundation Executive Director. “This is an unbelievable academic structure that incorporates the great sport of tennis, and mirrors the mission of our Foundation in changing lives. I commend Sloane for her effort in encouraging students to get involved as well as stay involved in STEM, and I thank her for believing in the impact of integrating tennis and education.”
TWC and USTA Foundation compiled a free learning guide for parents and educators to inspire kids to learn more about STEM. The guide features fun games and activities surrounding angles, energy and kinetic chain reaction in tennis. The guide joins a robust library of engaging STEM in Sports resources including hockey, basketball, football, golf and racing.
The USTA Foundation brings together tennis and education to help under-resourced youth, individuals with disabilities, and wounded, ill and injured service members, veterans and their families.
TWC is an Official Sponsor and the Official Wi-Fi Provider of the US OPEN. Visit www.twc.com/usopen for details about TWC’s activities at the US OPEN.
For more information and to download STEM in Sports activities, visit www.connectamillionminds.com/campaigns/stem-in-sports.
About Time Warner Cable
Time Warner Cable Inc. (NYSE:TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and enterprise-class, cloud-enabled hosting, managed applications and services. Time Warner Cable Media, the advertising sales arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com and www.twcmedia.com.
About Connect a Million Minds®
Time Warner Cable’s (TWC) Connect a Million Minds® (CAMM) is a five-year, $100 million cash and in-kind philanthropic initiative to address America’s declining proficiency in science, technology and math (STEM), which puts our children at risk of not competing successfully in a global economy. Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. TWC’s national CAMM partners are CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships. To learn more about Connect a Million Minds®, visit www.connectamillionminds.com.
About USTA Foundation
USTA Foundation, the national charitable organization of the USTA, helps serve up dreams for under-resourced youth; individuals with disabilities; and wounded, ill and injured service members, veterans and their families. The foundation supports programs nationwide that leverage tennis and education to help those in need, primarily through the National Junior Tennis & Learning (NJTL) network, and other efforts to assist military personnel, veterans and individuals with disabilities. To date, it has awarded more than $19 million in grants and scholarships to hundreds of programs, benefitting thousands of children and adults through a tennis, education and health curricula. For more information on USTA Foundation, visit www.ustafoundation.com. Or stay connected through Facebook at www.facebook.com/USTAFoundation, and on Twitter at @USTA_Foundation.