OtherLevels Reports on Growth, Client Acquisitions and Investment in Platform Development

New Partnerships and Expanded Multi-Channel Digital Marketing Capabilities Boost Company’s Global Expansion

LONDON--()--OtherLevels (www.otherlevels.com), a digital marketing platform that is transforming how enterprises engage and retain their growing mobile audiences across desktop, mobile apps and web channels, is pleased to report on the company’s growth since it was listed on the Australian Stock Exchange in March, 2015.

Focused on serving marketers and their customers within wagering/igaming, retail, travel and hospitality sectors, OtherLevels has invested in bringing on key staff with deep messaging domain knowledge, and growing the company’s team to keep pace with the acquisition of new clients in its target verticals. The company’s client base now includes more than 25 enterprise customers that have significant presence in the U.S. and European markets.

“The company’s rapid growth and ability to acquire new customers at such a pace is proof that our technology platform and professional services are in great demand as marketers understand how we can help them achieve their customer retention and engagement goals quickly and easily,” said OtherLevels’ CEO Ramsey Masri.

The company has also renewed existing partnerships and developed several new partner channels while expanding its digital marketing product platform to meet its customers’ multi-channel marketing needs.

Other key performance metrics include:

  • An increase of nearly 30% in average annualised recurring revenue per customer
  • A doubling of monthly recurring revenue every 6 months
  • A customer renewal rate greater than 90%
  • Decreased costs associated with platform management, reflecting stronger operational efficiency

Looking ahead, the company will focus its efforts on new location and beacon technologies, increased messaging capabilities through smart devices, and additional professional services for its customers in the Americas, Europe and abroad, Masri said.

The U.S. and Europe account for 91.4% of the company’s revenues and will continue to be a target for service opportunities in the future, which currently account for 17% of total revenue.

New customer wins include:

  • Matchbook, a wagering company with reach through the EMEA region
  • Ladbrokes, one of the largest wagering companies in the UK
  • A major Australian public transit operator
  • World Singles, a leading global dating site

“We are at the forefront of the marketing automation revolution being driven by smart device adoption,” added Masri. “Our ability to acquire new customers in such a competitive market will continue to drive the development of new messaging features and products available through our platform.”

For more information about OtherLevels’ expansion, client portfolio or to interview CEO Ramsey Masri, please contact Vanessa Horwell at +44-203-372-4809 or vhorwell@thinkinkpr.com, or Nikkia Griffin at +1-305-749-5342 ext. 239 or ngriffin@thinkinkpr.com.

About OtherLevels

OtherLevels is a leading digital marketing platform with offices in San Francisco, Boston, Philadelphia, London, Brisbane and Melbourne. OtherLevels is at the forefront of the enterprise marketing transformation being driven by the massive shift to mobile. The OtherLevels digital marketing platform enables marketers to engage and retain their audience across desktop, mobile web and apps. For more information, please visit http://otherlevels.com.


Vanessa Horwell, +44(0) 203.372.4809


Vanessa Horwell, +44(0) 203.372.4809