BOSTON--(BUSINESS WIRE)--InsightSquared, the top-rated sales analytics company, today announced it has named Joe Chernov vice president of marketing. Chernov will lead the InsightSquared marketing department in driving awareness and global demand for its sales performance analytics application.
Chernov was awarded Content Marketer of the Year by the Content Marketing Institute and was named to AdWeek’s Creative 100 list. He served as a vice president of marketing at HubSpot and Eloqua during each company’s IPO. In between he led the marketing team at Boston mobile startup Kinvey.
“Any leader is only as good as their team, and InsightSquared has assembled an extraordinary team of high-output marketers,” said Chernov. “As one of the fastest growing companies in Boston, InsightSquared offers a fast-paced, creative and hands-on environment, and I’m excited to help accelerate its momentum.”
InsightSquared was recently ranked number one in business intelligence customer satisfaction by G2 Crowd, named the number one midsize company to work for in Massachusetts by the Boston Business Journal, and featured as the best big data and business analytics company to work for by Forbes. The company is committed to providing sales leaders with the analytical insights they need to drive performance and make better business decisions.
“We’re thrilled to welcome Joe to the InsightSquared team,” said Fred Shilmover, CEO of InsightSquared. “He brings a revered expertise in inbound marketing and a level of creativity and passion that will continue to drive the InsightSquared mission of providing teams with the analytical insights they need to succeed. Joe is a stellar addition to our executive team, and I’m eager to work with him to build and market solutions that help growing sales teams drive performance and revenue.”
InsightSquared, the top-rated sales analytics application, provides tens of thousands of sales leaders with the insights they need to drive performance and close hundreds or thousands of deals per year. Because InsightSquared provides a comprehensive set of reports within days, sales leaders have ready access to all the analysis they need to assess their progress, diagnose performance gaps, and formulate action and coaching plans. InsightSquared provides a single version of the truth for finance, sales and marketing teams, which enables companies to make better decisions. Visit www.insightsquared.com for more information.