MCLEAN, Va.--(BUSINESS WIRE)--NavigationArts, a full-service digital agency, is proud to announce the launch of The Jackson Laboratory’s (JAX) new digital platform, jax.org. The new site focuses on providing an intuitive user experience with easy access to content, and positions JAX as a market leader in biomedical research.
The new web platform is built to communicate the lab’s many research services and offerings to a broad audience including scientists, donors, employees and patients. By overhauling the entirety of the site with discoverable content, forward-thinking design and a repositioned brand, and building it on a flexible, component based system, NavigationArts has developed a new digital platform that allows JAX to communicate its leadership in genetic research.
“The new site will have far-reaching implications as the lab extends its reach and educates the public about the power of precision medicine and JAX’s contributions to it,” said Rob Kerr, director of digital communications at JAX.
Built on the Sitecore 7.2 CMS platform, jax.org will accommodate new content as the organization grows and evolves. Using a series of customizable components, JAX is able to offer researchers the tools they need to present their research. Integration with SharePoint 2013 search and JAX’s custom mouse search Application Programming Interface allows customers to easily search and access information on the site.
To learn more, check out the Case Study.
ABOUT JACKSON LABORATORY
The Jackson Laboratory is a nonprofit biomedical research institution whose mission is to discover the precise genomic solutions for disease and empower the global biomedical community in the quest to improve human health. It is the world’s source for more than 7,500 strains of genetically defined mice as well as the home of the Mouse Genome Database. The Jackson Laboratory is an international hub for scientific courses, conferences, training and education. Since its founding in 1929, 26 Nobel Prizes have been linked to Jackson Laboratory research, resources and education programs.
NavigationArts is a full-service digital agency with a focus on user experience. We ensure our clients meet their business needs by optimizing their Web presence for communication, e-commerce, community building, and more. At NavigationArts, we believe that user experience is the only sustainable competitive advantage online. Our mission is to create online experiences that are most satisfying for our users and most valuable for our clients and to increase our offerings, we have recently joined EPAM Systems, Inc. For more information, go to www.navigationarts.com.
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