Research and Markets: The Indian Toy Industry is Expected to Grow at a CAGR of 20% and be Valued at INR 248.83 Billion by 2020

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/2wdfrm/toys_market_in) has announced the addition of the "Toys Market in India 2015 - 2020" report to their offering.

The Indian Toy Industry is expected to grow at a CAGR of 20% and be valued at INR 248.83 billion by the year 2020. The main reason for the growth of the toy industry is the growing population of the country. The toy industry has changed after the advent of globalization and liberalization in India in the early nineties. With the melting of international trade boundaries, a free flow of Chinese toys accessed the Indian market, thus creating a dual impact on the local toy industry. On one hand, the impact has been quite negative because the imported toys were cheaper in cost, versatile in features, attractive and handy in packaging and better in quality. On the other hand, the comparatively organized SMEs have transformed themselves into competitive units and are taking the Chinese challenge head on and are even exporting their toys now.

With the increasing use of gadgets like smart phones, laptops, tablets the scope for virtual games has increased in India. Children enjoy playing with graphical games rather than opting for traditional board games. Video games offer scope of outperforming your opponent and is designed with high graphics giving it a realistic look. Smart phones don't only target children but also offer games for adults. These games are time engaging and popular. The video games are available in various genres like educational games, toddler games, informative games and creative exposure.

The companies covered in the this report are Mattel Inc., Funskool, Lego Group, Pegasus Toy-Kraft, Zephyr, Chalk and Chuckles and many more. The Indian toy industry is a mix of domestic and international players. These companies have contributed to the industry in one way or another and are trying their best to revolutionize the industry to place themselves in one of the foremost toy industries globally.

The report helps to discover the latest trends in the toy industry along with the opportunities one can expect from the market. The report is prepared on the basis of studying the strategies and financials of the key companies in detail and projecting their future growth. Also it provides a detailed analysis of the supply and demand side trends through study of various models. The report summarizes with recommendations for the various players of the market.

Companies Mentioned

- Butterfly Edufields Pvt Ltd (Butterfly Fields)

- Chalk and Chuckles Products Pvt Ltd

- EdSix Brain Lab Private Ltd

- Flinto Learning Solutions (Flintobox)

- Funskool India Ltd

- Hanung Toys and Textiles Limited

- Jay Robotix Pvt Ltd

- MadRat Games Pvt Ltd

- Mattel Inc.

- Olympia Games & Toys Pvt Ltd

- Pegasus Toy-Kraft Pvt Ltd

- Reliance Trading Corporation (Learners Play)

- Shinsei Industries (Min Toy Pvt Ltd)

- The Lego Group

- Zephyr Toymakers Pvt Ltd

For more information visit http://www.researchandmarkets.com/research/2wdfrm/toys_market_in

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Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
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Sector: Toys and Board Games, Toys and Board Games

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Toys and Board Games, Toys and Board Games