PARSIPANNY, N.J.--(BUSINESS WIRE)--IMS Health (NYSE:IMS) today announced the immediate availability of Nexxus™ Mobile Intelligence 11, the latest generation of its cloud-based CRM solution designed specifically for the Life Sciences industry.
As the latest addition to the Nexxus Commercial Application Suite, Nexxus Mobile Intelligence is interoperable with other Nexxus applications, including Nexxus Marketing, and is tightly integrated with the IMS One™ cloud platform – making data access and sharing seamless for commercial teams across all of their customer interactions.
By drawing from uniquely broad and diverse data sources that include IMS Health, customer and third-party information, Nexxus Mobile Intelligence curates insights that enable commercial teams to create precision conversations across all channels, in every market.
The new release allows Life Sciences companies to simplify their IT architecture and provides maximum flexibility to users in the field. With the extension of its underlying platform to support custom applications written in HTML 5, Nexxus Mobile Intelligence allows easy integration of in-house sales applications, and automatically synchronizes data across all devices with enhanced offline functionality.
Built around IMS Health’s proprietary solutions for master data management and social listening, Nexxus Mobile Intelligence delivers comprehensive insights that enable predictive marketing. Companies are guided by the industry’s most robust data and analytics to support next steps for productive customer interactions.
“Nexxus Mobile Intelligence works the way sales teams do – enabling smart, orchestrated engagement to help life sciences companies reach the right customers across the right channels with the right messages,” said Robert Chu, IMS Health senior vice president, Technology Solutions. “It’s a key component of IMS Health’s connected solutions for increasing field effectiveness and making every customer interaction an intelligent one.”
New features in Nexxus Mobile Intelligence include:
- Custom App Support for integrating other sales applications, such as expense reporting and scheduling, directly into Nexxus Mobile Intelligence to automate business processes and create a single, seamless CRM solution. Nexxus Mobile Intelligence supports custom applications written in HTML 5, the coding language for structuring and presenting web content, and can therefore be easily integrated with customers’ existing web-enabled commercial processes – resulting in faster go-to-market campaigns and execution.
- Activity Updates in real time. By synchronizing Microsoft Exchange* calendar and activity updates across all devices, Nexxus Mobile Intelligence improves commercial coordination with a single view of all sales activities to drive maximum impact.
- Offline Access to most Nexxus Mobile Intelligence functions. This benefits customer-facing teams who spend significant time working in locations where connectivity may not be available or secure, or for those working within restricted healthcare environments.
- Account Base Selling capabilities enable enhanced collaboration. In-house support and field sales teams can more efficiently drive the account plan and strategy across an increasingly complex stakeholder landscape.
Nexxus Mobile Intelligence is part of the Nexxus Commercial Application Suite, which brings together the most complete and fully connected set of applications across the commercial continuum – from marketing campaign management and social media monitoring to customer engagement, sales operations and performance management.
For more information about Nexxus Mobile Intelligence 11 and the Nexxus Suite visit www.imshealth.com.
About IMS Health
IMS Health is a leading global information and technology services company providing clients in the healthcare industry with comprehensive solutions to measure and improve their performance. End-to-end proprietary applications and configurable solutions connect 10+ petabytes of complex healthcare data through the IMS One™ cloud-based master data management platform, providing comprehensive insights into diseases, treatments, costs and outcomes. The company’s 15,000 employees blend global consistency and local market knowledge across 100 countries to help clients run their operations more efficiently. Customers include pharmaceutical, consumer health and medical device manufacturers and distributors, providers, payers, government agencies, policymakers, researchers and the financial community.
As a global leader in protecting individual patient privacy, IMS Health uses anonymous healthcare data to deliver critical, real-world disease and treatment insights. These insights help biotech and pharmaceutical companies, medical researchers, government agencies, payers and other healthcare stakeholders to identify unmet treatment needs and understand the effectiveness and value of pharmaceutical products in improving overall health outcomes. Additional information is available at www.imshealth.com.
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