LONDON--(BUSINESS WIRE)--BELI is an app for young professionals with busy lifestyles who believe their time is precious and want to win it back.
It is similar to apps such as JUST-EAT and Deliveroo but focuses on collection and eat-in. Users pre-order food & drink from a choice of their favourite takeaways & restaurants while journeying in to work or for lunch without having to queue or pay with cash or a bank card during peak times.
BELI intends to also be a solution for queues that are currently losing the UK retail sector over £1bn per yr in revenue, Retail focus, 18 March 2014. They aim to sign up coffee shops, sandwich & salad bars and casual dining restaurants such as Wasabi, Choppped and Byrons.
The startup has just launched a £250k fundraising round using the London-based crowd funding platform Seedrs as they look to develop their technology further, watch their Pitch Video. Investors can now buy shares for as little as £10 and be part of the food ordering revolution that has seen companies like JUST-EAT float last year for £1.5bn. Investment in BELI is SEIS assured, which means you get a 50% income tax relief from the government.
To promote their raise, BELI will be running a queue buster competition in London over the next few weeks. Participants take a funny and wacky photo of themselves in a queue and upload it to BELI's Facebook page with the hash tag #Mytimeisprecious. The funniest photo will win a free lunch without having to queue or wait.
BELI, which means to buy in “Malay” is the brainchild of former accountant and 2nd time entrepreneur Lanre Olaniba (CEO) and Tom Usher (CTO). Their dream is to one day walk down the street and see a projection of BELI counting all the precious minutes they are helping you and countless others to save after all you can always make more money buy never more time.
While success in any venture is not guaranteed, a great idea, passionate team and advisory board made up of industry tech gurus and celebrity restaurateurs to mention a few means they are off to a great start.
For more information about BELI, head to their crowd funding page on Seedrs