TEMPE, Ariz.--(BUSINESS WIRE)--LifeLock, Inc. (NYSE: LOCK), a leading provider of proactive identity theft protection services, announced that Marco Wirasinghe has joined the company as vice president of consumer applications. Previously, Wirasinghe served at Yahoo!, where he led product management in mobile, including the popular Yahoo! Weather app, which won a 2013 Apple Design Award. He also led product development for Yahoo! Entertainment and Lifestyle, a more than $100 million global revenue division, and developed new capabilities such as Yahoo’s Splash Ad format.
“We’re delighted to have Marco join LifeLock. He brings proven experience to a key business focus for LifeLock, enabling services for on-the-go, so that our members can use our products whenever and wherever they want,” said Schwark Satyavolu, executive vice president of product and technology at LifeLock. “Marco has a passion for leading teams to build products that are meaningful and habit-forming for consumers.”
As vice president of consumer applications, Wirasinghe will lead the company’s mobile division, focusing on new and existing products in the safety, security and convenience space. He joins other recent additions to LifeLock’s leadership team, including Schwark Satyavolu, executive vice president of product and technology; Ty Shay, chief marketing officer; and Neil Daswani, Chief Information Security Officer.
Prior to Yahoo!, Wirasinghe was founder and chief executive officer of Name Change Express, an online service that simplified the name change process for newlywed brides. He also consulted with Booz & Company and managed the mobile software roadmap at Intel. Wirasinghe received a master’s degree in business administration from the Kellogg School of Management at Northwestern University and a bachelor’s degree in computer science from the University of Houston.
A recent study by Javelin Strategy & Research found that fraudsters stole $16 billion from 12.7 million U.S. consumers last year. With a new identity fraud victim every two seconds, identity theft is a problem for many consumers.
LifeLock, Inc. (NYSE:LOCK) is a leading provider of proactive identity theft protection services for consumers and consumer risk management services for enterprises. LifeLock’s threat detection, proactive identity alerts, and comprehensive remediation services help provide peace of mind for consumers amid the growing threat of identity theft. Leveraging unique data, science and patented technology from ID Analytics, Inc., a wholly-owned subsidiary, LifeLock offers identity theft protection that goes significantly beyond credit monitoring. As part of its commitment to help fight identity theft, LifeLock works to train law enforcement and partners with a variety of non-profit organizations to help consumers establish positive habits to combat this threat.