NEW YORK & SALT LAKE CITY--(BUSINESS WIRE)--This Thanksgiving will be positively pre-historic as the legendary Sinclair Oil “Dino” returns to the 89th Macy’s (NYSE:M) Thanksgiving Day Parade. On Thursday, Nov. 26, Sinclair Oil Corporation’s magnificent mascot will be transformed into a 77-foot long balloon giant, ready to take flight in front of more than 3.5 million spectators and a television audience of more than 50 million viewers.
“The Macy’s Parade has always been rooted in history and tradition, and what better way to honor that legacy, as we gear up for our 90th anniversary, than to look back at our history and re-introduce a classic character and fan favorite to a new generation,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “After almost 40 years, we are very excited to welcome back Sinclair Oil’s Dino, and can’t wait to see him take flight once more above the streets of New York City on Thanksgiving Day.”
“We are delighted that our iconic Sinclair Dinosaur is returning to New York City and participating in the world-renowned Macy’s Thanksgiving Day Parade. With our upcoming centennial anniversary, we feel extremely fortunate to have such a timeless brand symbol that is loved by so many Americans of all ages,” said Ross Matthews, chairman and CEO of Sinclair Oil Corporation.
Sinclair Oil’s Dino first appeared as a 70-foot long giant balloon in the 1963 Macy’s Parade, quickly becoming a fan favorite. He flew in the annual spectacle until 1976. The original balloon was so popular that it became an Honorary Member of the Museum of Natural History in 1975. Since his last appearance, Dino has grown up a bit, with the newest version set to debut this November, measuring 77-feet long.
Sinclair’s “Brontosaurus” made his first appearance in Chicago during the 1933-1934 “Century of Progress” World’s Fair. Following that success, Dino re-appeared at a popular exhibit in the Texas Centennial Exposition of 1936. A hit with the public, Dino helped attract visitors to the dinosaur exhibition, the “Dinoland Pavilion,” during New York’s World’s Fair in 1939-1940. That attraction returned and drew more than 50 million visitors during the 1964-65 New York World’s Fair. Today, the Sinclair Dinosaur is one of the most recognized brand symbols in American history and returns to New York City to celebrate the company’s upcoming 100-year anniversary.
The 89th annual Macy’s Thanksgiving Day Parade airs nationwide on Thursday, Nov. 26 on NBC-TV from 9 a.m. – Noon in all time zones.
About Sinclair Oil Corporation
Sinclair is a privately-held Wyoming company with executive offices in Salt Lake City, Utah. Sinclair owns and operates two refineries in Wyoming along with a network of both crude oil and finished product pipelines and terminals in the Rocky Mountain and mid-continent regions. The company markets fuel in 25-states, supplying high quality fuels to 1,500 branded stations, featuring DINOCARE, TOP TIER Gasoline. Sinclair Oil and Gas Company manages the exploration and production portfolios by participating in major oil and gas development projects in the U.S. Sinclair also owns and operates the five-diamond Grand America Hotel in Salt Lake City, the Little America Hotel chain, the Westgate Hotel in San Diego, the Sun Valley Resort in Idaho, and the Snowbasin Resort in Utah. For more information please visit www.sinclairoil.com and to follow the brand on Facebook, Twitter and Instagram.
About The Macy’s Thanksgiving Day Parade
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For almost 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade please visit macys.com/parade or call the Parade hotline at 212-494-4495. Macy’s Parade media materials are available at macysparadepress.com.