SAN FRANCISCO--(BUSINESS WIRE)--RevMob, a leading mobile ad platform for global publishers, developers and advertisers, today announced the appointment of Marcelo Ferreira as Co-CEO, bringing a broad range of executive expertise to the firm.
Ferreira will oversee the day-to-day operations of the RevMob mobile ad network as well as lead business development and global expansion of the company. He will share executive management duties with Pedro Jahara, current RevMob CEO.
Ferreira served as CEO of hellofood Brazil for the past three years. Funded by Rocket Internet, hellofood is the Latin American brand for foodpanda group, the world’s largest firm offering online ordering and delivery of local restaurant menu items. Ferreira co-founded the Brazilian-based company and helped grow the business to 120 employees during his tenure.
Prior to hellofood, Ferreira served as a business analyst for A.T. Kearney, a leading global management consulting firm, providing strategic planning and cost control and analysis for clients in the energy, mining, cement and automobile sectors. Prior to this position, he worked as a strategic planning manager at TNT Express, one of the world’s largest express delivery companies. He holds a bachelor’s degree in production engineering from the University of São Paulo in Brazil.
“With my previous business experience, I am looking forward to leading RevMob to new heights in service, technology and new customer acquisition,” Ferreira said. “RevMob has a highly talented and motivated team, and I believe we offer a value proposition to the mobile advertising market place that is second to none.”
“Marcelo is a solid executive with broad skills and a proven track record of success who will accelerate RevMob’s growth globally,” said Jahara. “I am looking forward to working closely with him to make RevMob the best mobile ad network in the world.”
RevMob provides a mobile ad platform for global publishers, developers and advertisers. Headquartered in Sao Palo, Brazil, the company provides its publishers with eCPMs significantly above the industry average through a unique algorithm with a simple SDK implementation. For more information, please visit https://www.revmobmobileadnetwork.com/.