PAYSON, Ariz.--(BUSINESS WIRE)--Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, today announced that Prudential Arizona Realty has joined the network operating as Berkshire Hathaway HomeServices Advantage Realty.
The brokerage, which remains independently owned and operated, joins a network that in 23 months has grown to nearly 39,000 agents and 1,200 offices in 47 states. Berkshire Hathaway HomeServices carries the name of Berkshire Hathaway Inc., one of the world’s most trusted and respected corporations.
“Berkshire Hathaway HomeServices chose us for affiliation and we couldn’t be more proud,” said Broker/Owner Cliff Potts. “We are absolutely pleased to bring the brand and its tools and resources to our clients in Payson, Pine and the greater Rim Country.”
Potts said the brand will appeal to a wide range of clients, from entry-level consumers to buyers and sellers of resort and high-end properties. “We love the brand’s prospects in all markets and are particularly excited about its appeal to our substantial golf and resort communities,” he explained. “The Berkshire Hathaway HomeServices name will stand apart, and that’s great for our clients and agents.”
With their affiliation, Advantage Realty agents gain access to Berkshire Hathaway HomeServices’ Global Network Platform – a suite of online tools, applications and services – plus ongoing business consultation, professional education, marketing support and the Luxury Collection program for high-end listings. Resources include powerful lead generation, a handy mobile app and more.
Advantage Realty will commemorate its brand transition today with a ribbon-cutting ceremony and celebration at its Payson office, 609 South Beeline Highway. The event runs from 4-6 p.m. and is open to the public.
Gino Blefari, CEO of HSF Affiliates, welcomed the brokerage. “Advantage Realty is a strong, local company with a legacy of success dating back 35 years,” he said. “We’re proud the company is moving forward with us at Berkshire Hathaway HomeServices.”
About Berkshire Hathaway HomeServices Advantage Realty
Advantage Realty, founded in 1980, is a full-service brokerage serving Payson, Pine and the greater northern Gila County region. Visit www.rimarea.com for details.
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to real estate a definitive mark of trust, integrity, stability and longevity.
Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.
Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.