Dr. Rofael’s promotion to President follows a distinguished 17-year career with the firm as a senior strategist and communications consultant to pharmaceutical, biotechnology, and medical device companies. In her new role, Dr. Rofael will lead ProEd’s medical affairs, publications, and regulatory communications divisions and nurture the firm’s growing market access and development consulting services.
In her most recent position as Chief Strategy Officer of HCG, Dr. Rofael developed communications strategies and solutions for clients of ProEd and its fellow HCG agencies to address the ever-increasing medical information needs of physicians and patients.
Dr. Rofael joined ProEd and founded ProEd Regulatory in 1998, and has served as a trusted partner to more than 120 pharmaceutical, biotechnology, and medical device clients as they prepared for FDA Advisory Committee Meetings, EU oral hearings, and other critical regulatory interactions. In her previous positions as Head of ProEd’s Scientific Services and as Chief Strategy Officer of HCG, Dr. Rofael provided strategic direction, scientific consulting, and oversight for a division that has developed and maintained more than 125 medical publication plans overall, and annually supports the development of more than 350 print and digital projects, including manuscripts, medical abstracts, and posters.
Dr. Rofael succeeds Marta Brooks, PharmD, who leaves after eight years as President of ProEd.
“Dr. Rofael is known throughout the industry as a respected strategist and counselor, and is recognized by her colleagues as a generous coach and a gracious mentor,” said Denise Bottiglieri, PhD, Chief Executive Officer of HCG. “After 17 years in leadership of the firm, I am confident in her ability to build on ProEd’s success and lead its future innovation and growth.”
Founded in 1991, ProEd Communications, Inc. is a full-service health science and regulatory communications company with offices in Beachwood, OH, Basking Ridge, NJ, and New York City. ProEd’s reputation is built on more than 2 decades of experience developing quality communication products aimed at improving patient outcomes. ProEd blends insights and understanding of unmet needs and educational gaps with scientific information to guide the development of evidence-based data dissemination for a vast array of products, biologics, devices, and nutritionals. Founded in 1998, ProEd Regulatory provides strategic and regulatory consulting, medical writing and design, communications coaching, project management, and patient advocacy to support clients’ regulatory approval programs.
About Healthcare Consultancy Group (HCG)
The Healthcare Consultancy Group is a collaboration of agencies that enable healthcare companies’ medical affairs, regulatory, and marketing teams to better meet the needs of physicians, patients, and other stakeholders. HCG firms provide strategic and communications consulting, scientific branding and messaging, data visualization, and traditional and digital creative execution. HGC agencies develop and execute medical publication plans, stakeholder relationship and peer-to-peer education programs, regulatory communication plans, market access initiatives, and patient-centered development and communications programs. Headquartered in New York, and with offices throughout the United States and the United Kingdom, HCG agencies include Health Science Communications, Hyphen Digital, The Scienomics Group, The Chameleon Group, ProEd Communications and ProEd Regulatory, Accuverus, Scientific Strategy Partners, and Guarino Haskins Market Access LLC. HCG and its agencies are members of the DAS Group of Companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.