Episode Launches Interactive Mobile Story, Demi Lovato: Path to Fame

Players seek musical fame with the help of Demi Lovato

SAN FRANCISCO--()--Episode, Pocket Gems’ mobile storytelling network and marketplace, is launching Demi Lovato: Path to Fame today. The interactive mobile story stars Demi Lovato, who worked closely with the Episode team to design it. Demi Lovato: Path to Fame takes players on a journey to stardom while being guided by the multi-talented recording artist, performer and actress.

Demi Lovato: Path to Fame gives fans the chance to see what it’s like to be on tour with Demi while chasing their dreams of becoming a famous musician. The story offers a behind-the-scenes look that only Demi can provide, featuring prominent figures from her life like her band and manager.

"I wanted to make sure this story captured my voice perfectly, so I worked in tandem with the Episode team to add authentic touches,” said Lovato. "As my Lovatics know, it’s very important that my personal experiences come through in everything I do and this story is no different. I think they will really enjoy this exclusive glimpse into my life that they haven’t seen before.”

The story demonstrates how the path to fame is lined with difficult choices. Players will have to decide what they are willing to sacrifice to achieve their dreams. In the story, players’ choices shape the character’s plot path. With the help of Demi and her friends, players discover their voice and define their musical career.

Other features include:

  • Dress like a star and customize your character’s look to create your style from hundreds of options.
  • Earn bonus stories based on your choices: go on romantic dates, attend exclusive parties and join in tour escapades.
  • Experience stories that have been designed by Demi, including exclusive trivia and anecdotes.
  • Visit amazing cities where you’ll perform shows with Demi and build a dedicated fan base.
  • Hang out with Demi’s band, manager and friends!
  • Listen to Demi’s songs as the soundtrack to your story, and perform them on-stage alongside Demi herself.

“It’s been an incredible experience working with Demi to make this story happen,” said Jameel Khalfan, who oversees licensing partnerships for Episode. “We believe that the best celebrity-branded mobile apps offer fans a deeper look into stars’ lives. Episode is the perfect medium to create these fun and authentic experiences for players.”

Episode aims to define storytelling for the modern mobile audience with stories that are part TV, novel, movie and mobile game.

Demi Lovato: Path to Fame is now available on the Episode app in the Apple App Store and on Google Play. To download the game visit: http://bit.ly/DemiPathtoFame

CAA brokered the deal with Pocket Gems on behalf of its client Demi Lovato.

About Episode:

Episode is a mobile storytelling network and marketplace created by Pocket Gems, a leading mobile entertainment and games company. Episode empowers storytellers to create mobile-first stories, aiming to define storytelling for the 2+ billion people on mobile with stories that are part TV, novel, movie, and mobile game. Since launching in 2014, there have been over 600 million chapters read and over 1.5 million storytellers have signed up to create their own stories, including award-winning screenwriters and published novelists.

About Demi Lovato:

Demi Lovato is a singer, songwriter, and television star with a fan base that includes over 28 million die-hard Twitter followers and nearly 37 million fans on Facebook. She is a platinum-selling recording artist whose latest album, Demi, hit #1 on iTunes in over 50 countries around the world. The lead single, "Heart Attack," earned Platinum status just ten weeks after its launch. The breakthrough hit was followed by top 5 radio smash and platinum single “Neon Lights” as well as her most recent top 10 single on Top 40 radio, “Really Don’t Care” featuring Cher Lloyd. Lovato recently wrapped the North American and European leg of her DEMI WORLD TOUR in November and is headed to Australia, New Zealand and Asia in the spring of 2015. DEMI WORLD TOUR followed her first headlining and sold-out, NEON LIGHTS TOUR. Lovato is currently in the studio recording her fifth album and is confirmed to executive produce the music score and star as the female lead in upcoming animated theatrical feature film, ‘Charming’. In addition to her musical accomplishments, her book, "Staying Strong: 365 Days a Year" became a New York Times best-seller and she created “Staying Strong: A Journal” to coincide, while simultaneously launching her very own skin-care line, DEVONNE By Demi and hair extension line, Secret Color. In 2014, Lovato was named the first ever global ambassador for NYC New York Color Cosmetics and is currently the face of SKECHERS Global Campaign. As an outspoken advocate for young people everywhere, Lovato has become a role model by being vocal about her personal experiences and speaking out against bullying among other issues. She serves as an official Ambassador for We Day as well as Free The Children and launched The Lovato Treatment Scholarship Program, which helps people struggling with mental health and/or addiction issues cover the cost of treatment.


Pocket Gems
Kenny Johnston, 602-999-1890


Pocket Gems
Kenny Johnston, 602-999-1890