Iconic Randy’s Donuts Sign Changed to Spread Water-Saving Message

Inglewood landmark’s transformation designed to promote conservation in record drought

LOS ANGELES--()--The Metropolitan Water District of Southern California:

WHAT:   The Metropolitan Water District will boost visibility of the agency’s summer advertising and outreach campaign with a symbolic “turn” of the iconic Randy’s Donuts sign into a giant rooftop call for conservation. The centerpiece red knob of the district’s $5.5 million multi-media, multi-lingual outreach campaign will be supersized to cloak the king-sized donut on the roof of the landmark bakery.
 
WHEN:

7 a.m., Tuesday, Aug. 11; unveiling takes place at 7:15 a.m.

 
WHERE: Randy’s Donuts, 805 W. Manchester Blvd., Inglewood. Event overflow parking is available nearby at Home Depot, 8801 S. La Cienega Blvd., Inglewood in the far back spaces near the outdoor garden side of the store, located off of Glasgow Avenue.
 
PARTICIPANTS:
  Metropolitan board Chairman Randy Record; MWD General Manager Jeffrey Kightlinger; Inglewood Mayor James Butts and Metropolitan Director Gloria Gray. A Spanish-speaking Metropolitan representative also will be available for interviews.
 

BACKGROUND:

To sweeten the ongoing need for conservation in this record drought, Metropolitan will temporarily commandeer Randy’s Donuts iconic sign for a few weeks to showcase the conservation message. This marks only the second time in the landmark bakery’s 62-year history when the donut has been masked (it was converted into an L.A. Kings hockey puck in 2014).
 
As part of the educational event, every person that pledges between 7-9 a.m. to conserve water will receive a complimentary donut in exchange.
 
The summer advertising and outreach campaign is part of Metropolitan’s ongoing efforts to spread the water-saving message to millions of Southern Californians through a multi-cultural, multi-lingual and multi-generational outreach initiative.

The Metropolitan Water District of Southern California is a cooperative of 26 cities and water agencies serving nearly 19 million people in six counties. The district imports water from the Colorado River and Northern California to supplement local supplies, and helps its members to develop increased water conservation, recycling, storage and other resource-management programs.

Contacts

The Metropolitan Water District of Southern California
Bob Muir, (213) 217-6930; (213) 324-5213, mobile
Sherita Coffelt, (213) 217-6450; (214) 477-6999, mobile

Contacts

The Metropolitan Water District of Southern California
Bob Muir, (213) 217-6930; (213) 324-5213, mobile
Sherita Coffelt, (213) 217-6450; (214) 477-6999, mobile