COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that Angelina Eng will join the Interactive Advertising Bureau (IAB)’s Certification Commission. The IAB Certification program, managed by the Certification Commission, establishes and measures the baseline digital industry knowledge required for digital advertising professionals. Eng is Vice President of Platform Solutions and Activation for Merkle, responsible for defining, building, and managing the digital media platforms for the agency’s solutions group.
More than 4,000 digital advertising professionals have earned the IAB Certification, which is recognized as the only global industry standard for subject matter expertise and best practices. The three certification programs (IAB Digital Media Sales Certification, IAB Digital Ad Operations Certification and IAB Digital Data Solutions Certification) create standardized benchmarks to ensure partners, employees, and new hires have the knowledge to perform their roles.
As an active member of the IAB, Eng is also a part of the Ad Ops & Technology committee, Data Council committee and Programmatic committee. At Merkle, her responsibilities include the development of internal systems and workflow, establishment of deliverable standards, creation of ad trafficking and tracking guidelines, implementation of emerging platforms, as well as media optimization best practices.
“Angelina has been a tremendous contributor to our Certification programs for several years now. We’re delighted to have her expertise in data and ad technology,” said Michael Theodore, SVP, Learning & Development/General Manager, IAB Education Foundation.
“It is an honor to join the ranks of the IAB Certification Commission,” said Eng. “With the speed at which the digital advertising landscape is changing, a real-world education of best practices is critical for professionals to remain competitive in their jobs. I am proud to be able to lend my experience to help further the knowledge of advertising community and look forward to serving on this Commission with my esteemed peers from around the globe.”
Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights. When combined with its strength in performance media, Merkle creates customer experiences that drive improved marketing performance and shareholder value. With more than 2,700 employees, the privately held corporation is headquartered in Columbia, Maryland with 14 additional offices in the US and offices in London, Shanghai, and Nanjing. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.