MINNEAPOLIS--(BUSINESS WIRE)--In keeping with its commitment to make it easier for families to live well and within their budgets, the Wild Harvest® brand, part of the SUPERVALU family of private brands, today announced plans to make 100 percent of its shell eggs cage-free by year end.
“The Wild Harvest brand is focused on providing consumers with affordable, organic and free-from products sourced from farmers, ranchers and suppliers dedicated to environmentally and socially conscious practices,” said David Young, SUPERVALU’s vice president of private brands. “Our decision to move toward exclusively cage-free eggs is just one more way we are expanding that commitment.”
The Wild Harvest brand annually sells more than 38 million eggs under 12 different product varieties or SKUs. Earlier this year, the brand introduced a new 18-count cage-free egg, as well as a free-range, Non–GMO Project-verified 12-count egg product.
Wild Harvest products are available at SUPERVALU retail banners, including CUB® Foods, FARM FRESH® FOOD & PHARMACY, HORNBACHER’S®, SHOP ‘N SAVE® and SHOPPERS FOOD & PHARMACY®, as well as independent grocery retailers nationwide.
About Wild Harvest®
Launched in 2008, the Wild Harvest® brand is part of the SUPERVALU family of brands. Wild Harvest® now offers more than 300 products free from more than 100 undesirable ingredients that many consumers don’t want, as well as many organic items that have earned the USDA’s strict organic certification. Look for the USDA organic seal displayed on all Wild Harvest® organic items. Wild Harvest® products come from farmers, ranchers and suppliers that are dedicated to producing high-quality, free-from foods. For more information, visit www.mywildharvest.com.
About SUPERVALU INC.
SUPERVALU INC. (NYSE: SVU) is one of the largest grocery wholesalers and retailers in the United States with annual sales of approximately $18 billion. SUPERVALU serves customers across the United States through a network of 3,597 stores composed of 1,857 stores serviced primarily by the Company’s food distribution business; 1,335 Save-A-Lot stores, of which 902 are operated by licensee owners; and 197 traditional retail grocery stores (store counts as of June 20, 2015). Headquartered in Minnesota, SUPERVALU has approximately 40,000 employees. For more information about SUPERVALU, visit www.supervalu.com.