Innovation and the Digital Shopper: and Amazon Payments Release Research Findings

Trust ranks as #1 factor in a consumers buying decision; Consumers are 2X more likely to adopt a new payments product from Amazon than Apple

CHICAGO--(), the premier source of news and commentary on innovation in payments and commerce, is pleased to announce the release of a new research study titled Innovation and the Digital Shopper. The research study takes a closer look at how consumers shop and buy online and what factors have the greatest impact on whether they complete a transaction.

“Together with we wanted to take a closer look at what matters most to today’s digital shopper and what we found was stunning,” Patrick Gauthier, VP of Amazon Payments said. “The number one determining factor on whether a consumer chose to make a purchase online was trust, not selection or price, but trust. Trust is paramount to digital shoppers and it’s evident at every stage of the shopping journey.”

Innovation and the Digital Shopper tracked and analyzed the decision process of more than 2,000 online and mobile shoppers in July 2015 and found that:

  • 64% of respondents begin their shopping journey on online marketplaces compared to 48% on merchant websites, 40% on search and 25% on social media
  • Respondents ranked trust as the number one factor on whether they chose to complete an online purchase
  • Respondents are 2X more comfortable using a new payment product online or on mobile from Amazon than from Apple compared to 2.5X over Google and 10X over Facebook and Pinterest

“Trust is also important when consumers are presented with new ways to pay online and on mobile – familiar brands that they know and use seem to trump the efforts of even the most progressive new technology players,” Karen Webster, CEO said.

For more details about the study, click here

About is reinventing the way in which companies in payments share relevant information about the initiatives that shape the future of payments and commerce and make news. This powerful B2B platform is the #1 site for the payments and broader commerce ecosystem by traffic and the premier source of information about “what’s next” in payments. C-suite and VP level executives turn to it daily for these insights, making the audience the most valuable in the industry. It provides an interactive platform for companies to demonstrate thought leadership, popularize products and, most importantly, capture the mindshare of global decision-makers. …. where the best minds and best content meet on the web to learn “What’s Next” in Payments and Commerce.

Brooke Hawkins, 617-391-0261

Release Summary

Innovation & the Digital Shopper: & Amazon Payments Release Research Findings. Consumers are 2X more likely to adopt a new payments product from Amazon than Apple.

Brooke Hawkins, 617-391-0261