--(BUSINESS WIRE)--Every day communication professionals craft news releases and media pitches designed to encourage media outlets to cover their organization’s latest product launch, fundraising program or earnings release.
In an effort to identify the evolving needs of today’s media, from content to performance metrics, and to provide a road map for communication professionals, Business Wire launched the 2015 global media survey. This survey identifies the needs of today’s media outlets as it pertains to company news.
WHAT: The 2015 Business Wire Worldwide Media Survey covers not only the latest practices in journalism and the increased reliance on company online newsrooms, as well as popular article success metrics, and the types of content reporters need from company spokespersons to ensure robust news coverage.
WHO: Online and offline media professionals of all kinds, located around the world are invited to take this survey
WHEN: The survey will remain open until August 7, 2015
WHERE: The survey can be found at https://www.surveymonkey.com/r/2015BWMedia
Click here to see the results of our 2014 media survey: http://bit.ly/1Dnyy6x
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in news release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide to securely meet the varying needs of communications professionals and news consumers.