AdTheorent Wins Gold and Silver in Best in Biz Awards 2015 International

Company’s Unprecedented Deep Linking Technology Honored

NEW YORK--()--AdTheorent, Inc. has been named the Gold winner in the “Best New Service of the Year” category in Best in Biz Awards 2015 International, the only independent global business awards program judged by members of the press and industry analysts. AdTheorent was also named the Silver winner in the “Product Line of the Year” category.

AdTheorent is being recognized for its deep linking technology, Apptivation®. Apptivation mobile ad units feature the intelligence to detect and instantly launch a specified app on a user's mobile device, bypassing typical login steps. Apptivation can deep link to any social media app, or a specific page within these apps, including Facebook, Twitter, Instagram, Foursquare, Vine, LinkedIn, Youtube, Pinterest, Tumblr, Google+, and many others. Additionally, Apptivation can be deployed with any brand-specific app, as well as native mobile apps. This allows brands and marketers to drive significant user interactivity with their own branded apps, social media apps, or iOS native functions. Unlike other deep linking solutions, Apptivation features a unique routing waterfall structure which, in milliseconds, guides the user experience to ensure a positive engagement. Most self-described deep linking technologies search for one app and if it is not present, the user receives an error message or is diverted to the mobile web. Apptivation, on the other hand, provides a seamless response in any scenario, as customized by the advertiser.

“AdTheorent’s Apptivation greatly enhances the consumer experience when linking from a mobile ad to a social channel or page, which combats user drop off, and ultimately drives engagement, delivering ROI for advertisers. Apptivation also provides brands with extremely useful insight about who is engaging with the brand and what social channels drive engagement, as well as the attributes of brand advocates and the content that moves the needle,” said Anthony Iacovone, CEO and Co-Founder of AdTheorent. “We are honored to win two Best in Biz 2015 International awards for our Apptivation deep linking technology.”

More than 250 public and private companies representing all sectors of the global economy from more than 30 countries competed in Best in Biz Awards’ third annual International program. Best in Biz Awards 2015 International honors were once again presented in a range of categories, including Fastest-Growing Company of the Year, Most Innovative Company of the Year, Support Department of the Year, Enterprise Product of the Year, Best New Version of the Year and Best New Product of the Year.

Winners of Best in Biz Awards 2015 International were determined based on scoring from a panel of 26 judges drawn from top-tier news, business, finance, and technology publications and media outlets from 19 countries, with all continents represented.

About AdTheorent®

AdTheorent is a technology company that is transforming mobile advertising through data-driven predictive solutions. AdTheorent’s machine learning, tracking and deep linking technologies combine to maximize engagement and awareness for advertisers.

AdTheorent’s machine learning technology – the Real Time Learning Machine™ (RTLM) – combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences. Powered by data-driven intelligence, AdTheorent’s platform delivers the right ad, to the right user, at the right time – all in “real time” within brand advertisers’ ROAS and performance goals.

AdTheorent’s Device GenomeTM is the most comprehensive cross-device ID mapping infrastructure in market, featuring more than 242 million unique IDs mapped to extensive 1st, 2nd and 3rd party data sources, including 101 million US households. As a mobile-first Data Management Platform, AdTheorent’s Device Genome is uniquely positioned to match offline and online data to mobile at scale, affect cross-device targeting and break new ground in media attribution including physical activity such as purchase.

AdTheorent’s measurement and analytics solution is the mobile advertising industry’s most advanced cross-device/cross-media measurement and analytics technology, providing the “post-click and post view” signals necessary for modeling to (i.e., predicting) true user engagement and awareness.

AdTheorent’s Apptivation® is unprecedented deep linking technology that powers “intelligent ad units,” fostering seamless and efficient user engagement. Apptivation allows brands and marketers to drive significant user interactivity with their own branded apps, social media apps, or iOS native functions such as Passbook, Calendar, Phone, Map and others.

The collective result to AdTheorent-partnered brands and marketers is higher engagement rates across any client-defined metric – The Intelligent Impression®. For more information, visit:

About Best in Biz Awards

Now in its fifth year, Best in Biz Awards recognizes top companies, teams, executives and products for their business success as judged by established members of the press and industry analysts. Best in Biz Awards honors are currently conferred in two separate programs: North America and International. Entries for Best in Biz Awards 2015 are currently being accepted from all companies based or operating in North America until the final deadline on September 18, 2015. For more information, visit:


PenVine for AdTheorent
Melanie Berger, 850-567-0082


PenVine for AdTheorent
Melanie Berger, 850-567-0082