AUSTIN, Texas--(BUSINESS WIRE)--People Pattern today announced it has appointed Doug Wolfe as Chief Operating Officer. Wolfe, the former head of operations for Atlas at Facebook, combines expertise in marketing technology and digital media with a proven track record in organizational leadership, operations management and culture development. As COO, he will ensure that People Pattern executes across all functional areas--product, sales, finance, partnerships, recruitment, marketing--as the company’s global growth accelerates.
“People Pattern is taking off as marketers look for new ways to find and activate customers,” said Ken Cho, co-founder and CEO of People Pattern. “His operating experience, character and process-driven approach will further elevate our business, helping scale our technology and custom solutions to a global client base. Our evolution is taking place in days not years, and we are thrilled to welcome him to the team.”
Wolfe joins Cho and People Pattern co-founder and University of Texas computational linguistics professor Jason Baldridge in creating a new marketing paradigm centered in Audience Insight, public identity and data science. Over the past 12 months, SaaS revenue has quadrupled as brands rely on People Pattern to gain insight into finding and activating their desired audiences and increase the return on each dollar spent to reach them. Brands like McDonald’s, Campbell’s, HP, Cisco, Planned Parenthood and Pernod Ricard rely on People Pattern to inform lead generation, validation of existing segments and identification of new, profitable ones, campaign planning and activation and personalization at scale.
“More than 90% of marketers say they don’t know enough about their audience,” said Wolfe. “I decided to join People Pattern because I wanted to be part of an innovative company based in Austin, and it fit my criteria for the type of company I want to be part of: a smart and fun team, products that create real value in a big market and a need for the kind of operating leadership I can provide. People Pattern has all of that, with incredible early clients who are re-thinking the way they market. It’s an opportunity that I couldn’t pass up.”
Wolfe most recently served as Head of Operations for Atlas at Facebook, where he led the successful integration of the Atlas ad platform business teams following its acquisition from Microsoft. In this role, Wolfe drove Atlas planning, operations and communications, building cross-functional teams (product, sales, marketing, finance, IT, services) and go-to-market strategies spanning every aspect of the Atlas business.
Wolfe also served as Head of Office at Facebook Austin from 2012 to 2014 where he worked with global teams to set definitive courses for all functional areas and established the processes, systems and culture that resulted in Austin teams consistently beating expectations. Prior to that, he was Head of User Operations at Facebook Austin from 2010 to 2012. In this role, he drove a 6X expansion of teams engaged in User Operations, including account access, user appeals, profile authenticity, harassment, user safety, intellectual property, and product sentiment, while instituting leadership development roles that were adopted as model across the company.
Wolfe started his career in the U.S. military, serving as a Captain in the United States Marine Corps (veteran of Operation Iraqi Freedom) and assistant professor of Naval Sciences at Northwestern University before joining Morgan Stanley as an associate. He holds an MBA from Kellogg School of Management at Northwestern University.
About People Pattern
People Pattern is a Software as a Service platform that supplies meaningful Audience Insights to the world’s biggest brands. Via semi-supervised machine-learned algorithms and natural language processing, People Pattern turns vast, messy public expression into actionable persona sets, helping brands gain an edge in the race to win, retain and serve customers. People Pattern’s expertise spans major verticals, including CPG, food and beverage, and technology and finance.
For more information, please visit http://www.peoplepattern.com.