NEW YORK--(BUSINESS WIRE)--LittleThings.com, the leading lifestyle destination for inspiring, uplifting, and engaging stories, today announced the appointment of Lara Klein as Vice President of Sales and Boris Park as Vice President of Product.
In less than one year, LittleThings has seen its readership surpass 36.3MM monthly uniques, reaching 14.2% of the digital population1, and was ranked by NewsWhip as the third largest Facebook Publisher for June 2015.
The appointments of Klein and Park, which follow June’s announcement of Gretchen Tibbits as LittleThings’ first Chief Operating Officer, will maximize the value and quality of the LittleThings brand as well as bolster the overall user experience for the millions of LittleThings readers.
“Our growth throughout the past year, both in terms of traffic and content engagement, is a testament to the quality of our team,” said Co-Founder Joe Speiser. “Much of that success can be attributed to the positive company culture that we have established at LittleThings, mirroring the nature of our content.”
Gretchen Tibbits, Chief Operating Officer, added, “As LittleThings continues to grow, it is imperative that we maintain the ‘inspiring, uplifting, and engaging’ user experience that is our foundation. We look to have the advertising community recognize the value of partnering with a company that provides the ultimate brand-safe environment. We are excited to have Lara and Boris leading these initiatives.”
Klein, who will manage all aspects of direct sales and advertising programs, brings with her an exceptional track record in the digital space. Prior to LittleThings, she was the Vice President of Agency Accounts at SheKnows Media.
Park, who will lead the product management and the user experience and design teams, comes to LittleThings as a digital leader with a wealth of product experience. Most recently, he was the Director of Product Management at Vimeo.
Headquartered in New York City, LittleThings is the leading lifestyle destination for inspiring, uplifting, and engaging stories. Due to its tremendous popularity and growing web impact as the source of positive pet content for PetFlow.com, LittleThings launched in September 2014 as a standalone media publisher. Since then, LittleThings has experienced explosive growth, becoming the 3rd largest Facebook publisher, 7th ranked Lifestyles site, and 89th largest website in the U.S., with a 14% reach of the total digital population. The growing team of 40+ writers, producers, designers, and management staff keenly focus on creating positive, feel-good stories that appeal to an increasing monthly readership of 36+ million uniques.
1 comScore Media Metrix Multi-Platform, Key Measures Report, June 2015, U.S.