SANTA BARBARA, Calif.--(BUSINESS WIRE)--Yardi® revealed today that Washington, D.C.-based Community Realty Company (CRC) has experienced a dramatic increase in resident applications and prospect inquiries since implementing RENTCafé® for property marketing in December 2014. RENTCafé is a full marketing and leasing solution for multifamily property management which features dynamic websites, online leasing and built-in social media and reputation management tools.
Before RENTCafé, CRC’s property marketing websites were not responsive and lacked online leasing capabilities.
“After launching RENTCafé, resident applications originating from our websites increased by 189%,” said Karen Kossow, vice president of marketing for Community Realty Company. “Our RENTCafé property marketing websites are mobile, easy to navigate and showcase exactly what potential residents want to see: photos and floor plans. They’ve become a top source for new leases.”
In addition to an increase in incoming applications, CRC has tracked a 251% increase in phone traffic, a 231% increase in email traffic and a 294% increase in property tours over the same period.
Kossow continued, “Complete online leasing through our sites is a huge advantage for us, something that even some of our larger competitors don’t have. We’re seeing applications come in faster than ever before. It’s affected us positively in a lot of ways, including saving our team members significant amounts of time.”
CRC also uses Yardi Voyager® for property management and accounting, as well as Yardi Payment Processing™, Yardi LeasingPad CRM™ and Yardi Concierge™ from the Yardi Marketing Suite™ to attract prospects and retain residents.
“We are pleased to report the growth that Community Realty Company has seen since implementing RENTCafé,” said Esther Bonardi, industry principal for Yardi Marketing Solutions. “Our goal is to provide the most innovative marketing solutions for multifamily to help our valued clients take the lead in today’s rapidly changing marketplace.”
About Community Realty Company
Since 1963, Community Realty Company has been a leader in property management, leasing and asset management for income-producing properties throughout the Washington D.C.-Maryland-Virginia region, enhancing values for owner-investors and providing an exceptional experience for residents. Its two divisions—Community Realty Company and CRC Commercial—specialize in multifamily residential communities and commercial properties, respectively. For more information, please visit www.communityrealty.com.
Now in its fourth decade, Yardi® is committed to the design, development and support of software for real estate investment management and property management. With the Yardi Multifamily Suite™, Yardi Commercial Suite™, Yardi Investment Suite™ and Yardi Orion™ Business Intelligence, the Yardi Voyager® platform is a complete real estate management solution. It includes operations, accounting and ancillary processes and services with portfolio-wide business intelligence and platform-wide mobility. Yardi is based in Santa Barbara, Calif., and serves clients worldwide from offices in North America, Asia, Australia, Europe and the Middle East. For more information, visit www.yardi.com.