MINNEAPOLIS & CHICAGO--(BUSINESS WIRE)--Today, Duffy & Partners, the internationally renowned branding and design firm, announced the evolution of the company, including a new Chicago presence and an expanded digital leadership team that will deliver a visionary new offering to clients seeking to future-proof their brand. The new offering – Design Experience – is defined as the unique delivery of classic design principles, user experience design and heavy-lifting technology implementation. With the broader capabilities comes a new, streamlined name: Duffy & Partners is now simply Duffy.
“It’s a new day on our same path at Duffy,” said Joe Duffy, Chairman and Chief Creative Officer. “Since our launch 30+ years ago, Duffy-designed brands have won over millions of people. Today, we’re again reaffirming our claim on the future. The experience and abilities of our new team are impeccable. With design as our foundation, we are now poised to deliver all aspects of our clients’ needs into the future.”
As part of bolstering the Design Experience offering, Martin Davis takes the reins as CEO. Davis is the founder and former president of Ratchet, a technology agency, who has spearheaded numerous digital efforts with Duffy over the past 10 years. Two additional digital mavens and technologists have joined the leadership team: John Geletka, EVP of Digital Strategy, and George Hilal, EVP of Technology.
“It’s so great to be a part of the Duffy team,” said Davis. “We are thrilled to crank up our digital engine and deliver on the design promise of integrating the experience across all touchpoints.”
In addition to more than 30 years’ experience of setting the gold standard across all aspects of identity, brand architecture, naming, packaging and design, Duffy now offers enterprise-level solutions, including:
- Digital Marketing, Digital Strategy and UX Design
- Native Mobile Development
- Web and Cross Platform Mobile Development
- Website Design and Development
- Intranets, Extranets and Social Engines
- Loyalty and CRM
“I’m excited to welcome the new members of our leadership team and grow our business,” said Joseph Duffy IV, EVP of Design. “With our new digital push, we’re going to pair world class designers and developers to help our clients win with today’s consumers.”
The Duffy name has been synonymous with world-renowned design for more than 30 years, and the simplified agency name allows for effortless brand extensions into specialties such as Duffy Identity, Duffy Diesel Production, focused on flawless implementation and maintenance, and Duffy Ignite, an incubator for promising mobile startups in the Minneapolis and Chicago markets. Duffy Ignite will provide startups with the full suite of Duffy services in exchange for an equity stake in selected companies.
Duffy is a global design experience ﬁrm with offices in Minneapolis and Chicago. Founded in 1984, the firm has designed the world's most iconic brands, with a track record for stretching the boundaries of ingenuity in design. Branding work includes Aveda, Coca-Cola, Sony, Jack in the Box, Susan G. Komen for the Cure, Bacardi, Hallmark, Fisher-Price and Education Above All. Learn more at duffy.com.