TORONTO--(BUSINESS WIRE)--The Core, created by Mass Fidelity, is disrupting the audio industry as a wireless, portable sound system that delivers better than stereo sound from one tiny box. Pioneers in wave field synthesis technology, Mass Fidelity achieved enormous success with the Core through their recent Indiegogo campaign, reaching 10 times their funding goal and raising nearly $1.5 million. Mass Fidelity is announcing its selection and participation in Amazon Launchpad, a new program that showcases cutting-edge products from today’s brightest start-ups, to offer the Core to millions of Amazon customers.
Amazon Launchpad makes it easy for start-ups like Mass Fidelity to launch new products and get them discovered on Amazon.com. Through its participation, Mass Fidelity will benefit from Amazon’s powerful marketing tools to build its brand, and leverage Amazon’s world-class retail expertise and global infrastructure to sell and deliver the Core. The Core has already seen strong sales via its Indiegogo campaign, and is now also available for pre-order on Amazon.com.
The Core is a compact wireless speaker that delivers the quality of two stereo speakers through a single small, portable speaker. It easily connects to any device via Bluetooth, and with no proprietary app to stream music, users have virtually an unlimited flow from their favorite services like Pandora, Spotify, and YouTube, personal music libraries in the cloud, or a wireless home network. No matter where a user’s music is coming from, with one touch the Core can connect with up to eight additional Cores throughout a user’s home.
“We are thrilled to be teaming up with Amazon for this brand new initiative”, says Benjamin Webster, Mass Fidelity Co-Founder and CEO. “Amazon is the global leader in e-commerce and we are excited to be starting a great relationship with them. Through Amazon Launchpad, we will be able to reach more consumers with the Core’s true stereo sound technology, and transform the way people listen to music.”
About Mass Fidelity:
Mass Fidelity is a Canadian-based technology company founded in 2007 by inventor Benjamin Webster and serial entrepreneur Neil D’Souza. Mass Fidelity develops beautifully designed and inventive audio products that free customers to enjoy their music, however and wherever they want it, without compromising sound quality. Simplicity in design and dexterity in function make Mass Fidelity systems unlike anything else you've seen or heard. Beautiful and thoughtfully created for the sounds you love and and the experiences you aspire to.