Billabong Selects JustEnough Solutions to Consolidate, Automate and Streamline Omni-Channel Planning and Replenishment

IRVINE, Calif.--()--JustEnough Software Corporation, a leading provider of demand management solutions for retail, wholesale and direct-to-consumer businesses worldwide, today announced that Billabong International Ltd (ASX: BBG) has selected JustEnough’s Merchandise Financial Planning, Demand Forecasting, Inventory Planning, Replenishment Planning and Allocation to help transform its planning and replenishment processes across all its brands worldwide.

Billabong is a global company that is transitioning from planning regionally using manual, spreadsheet-based processes to using one demand planning system globally. JustEnough’s retail planning suite will be rolled out across the action sports company to consolidate, automate and streamline planning across its wholesale, retail and ecommerce channels.

"Creating a true omni-channel experience is one of the seven strategic pillars in our transformation strategy”, said Kadima Longi, CTO, Billabong. “We have high expectations of our strategic partners in line with our approach of undertaking major structural changes once and doing them right. We look forward to working with JustEnough to build an industry leading global planning platform that optimizes our inventory across all our channels.”

“We selected JustEnough as a best-in-class solution to augment our NetSuite ERP system based on its intuitive, easy to use user interface, ability to scale, OnSite and OnCloud deployment options and impressive customer community”, Longi added.

JustEnough will provide a robust and flexible solution enabling Billabong to:

  • Increase inventory turns and visibility
  • Improve customer service levels while minimizing inventory
  • Programmatically move inventory
  • Enhance planner productivity with exception-driven planning

“We are very pleased that Billabong selected JustEnough’s retail planning suite to drive greater omni-channel inventory efficiencies across the globe”, said Malcolm Buxton, president and CEO, JustEnough. “JustEnough is providing Billabong a scalable, configurable solution that will enable it to offer a broader and deeper product offering to its customers while controlling inventory.”

About Billabong

Billabong International Limited's core business is the marketing, distribution, wholesaling and retailing of apparel, accessories, eyewear, wetsuits and hard goods in the board sports sector under the Billabong, RVCA, Element, Von Zipper, Honolua Surf Company, Kustom, Palmers Surf, Xcel, Sector 9 and Tigerlilly brands.

The company has approximately 4,000 staff worldwide and its shares are publicly listed on the Australian Securities Exchange.

Billabong International's products are licensed and distributed in more than 100 countries and are available in approximately 10,000 doors worldwide. Products are distributed through specialized board sports retailers and through the Company's own branded retail outlets.

The Company's brands are marketed and promoted internationally through association with high profile professional athletes, junior athletes and events.

About JustEnough

JustEnough® is a leading provider of Demand Management solutions for retail, wholesale and direct-to-consumer businesses and is serving the planning needs of many of the world’s leading brands. Available OnSite and OnCloud, JustEnough’s innovative solutions help companies to forecast customer demand; plan assortments, allocations and inventory; shape demand with markdowns and promotions and then execute on those plans. To learn more about JustEnough, visit or email Follow JustEnough on Twitter, Facebook and LinkedIn.


JustEnough Software
Caroline Proctor, 919-301-0487
Chief Marketing Officer

Release Summary

JustEnough Software Corporation today announced that Billabong International has selected JustEnough's Retail Planning to help transform its planning and replenishment processes worldwide.


JustEnough Software
Caroline Proctor, 919-301-0487
Chief Marketing Officer