BOSTON--(BUSINESS WIRE)--Gameface Media, the world’s largest publisher of amateur athletic photos, announced that Mark Coffey is joining the company as Chief Revenue Officer. Coffey is responsible for strategically implementing and refining the company’s revenue-generating activities.
Coffey has an effective track record in positions of management, team leadership and new business development within online start-ups, ecommerce and online digital/advertising sales. Most recently, he served as the Senior VP of Revenue at Rue La La, where he launched the company’s integrated marketing initiative, the fastest growing aspect of the business.
“Gameface provides an innovative solution within a long-established industry,” said Coffey. “We’re on the experiential side of the quantified athlete market. We offer content about you, which creates a huge boost in engagement with our content. Brands can use Gameface to reach a specific consumer with an emotional brand connection; something that is impossible using other benign media platforms.”
Gameface has used its unique business model to reinvent the way brands connect with customers. Brands looking to take a more personalized, non-programmatic approach to marketing can create lasting brand affinity by helping amateur athletes commemorate their greatest sports moments. Gameface’s approach provides an opportunity for brand marketers to enable these consumers to share special moments in their lives – whether it be conquering obstacles in a Tough Mudder event, racing downhill in an Alpine ski race or finishing the San Francisco Marathon.
“Mark was immediately keen to the objectives of Gameface, including our focus on capturing personal moments of people doing great things,” said Gameface Media Co-Founder and CEO David Lavallee. “He has some incredible ideas on how to monetize our dynamic images which will propel the company along its upward trajectory. He’s a great addition to the team.”
About Gameface Media
Gameface Media is the largest provider of free sporting event photos in the world. Gameface enables brands to make a deep connection with event participants by providing free photos of them participating in obstacle races, triathlons, running races, golf, skiing and youth sports. Our social media technology drives participants to an advertiser's website or Facebook page where they may be greeted with customized offers aimed at immediate conversion of these visitors into customers. The photos, branded with the company's logo, may be downloaded, saved and shared on social media outlets for free. Because Gameface Media provides all of the technology and professional photography services that enable this experience, the brand company is not required to send printed promotional materials, tents, staff or samples to the event site.