WATERBURY, Vt.--(BUSINESS WIRE)--Keurig Green Mountain, Inc., (Keurig) (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, today announced the launch of Green Mountain Coffee® Reserve Colombia Tres Bourbon – a new ultra-premium coffee sourced exclusively from Colombia’s Caicedonia mountain range. Green Mountain Coffee® Colombia Tres Bourbon debuts a new look for the Reserve collection, including new branding and a refreshed logo and packaging.
A blend of three different Bourbon coffee plant varietals, Green Mountain Coffee® Reserve Colombia Tres Bourbon offers a bright, complex experience with a velvety body and rich notes of dark chocolate and dried cherries. K-Cup® pods of Green Mountain Coffee® Reserve Colombia Tres Bourbon are now available in limited supply on Keurig.com and at Bed Bath & Beyond.
“The Green Mountain Coffee Reserve collection offers a truly unique opportunity for consumers to try rare and exotic coffee,” said Lindsey Bolger, Senior Vice President, Coffee Sourcing Excellence, Multisite Procurement Green Coffee of Keurig Trading Sàrl, Keurig’s Swiss green coffee bean procurement company. “The addition of Colombia Tres Bourbon reinforces the Green Mountain Coffee brand’s continued commitment to source the best and highest quality coffee from around the globe for an unrivaled coffee experience.”
The Green Mountain Coffee® Reserve collection features some of the most distinct coffees that are intricately cared for, meticulously roasted and only available in limited quantities. Green Mountain Coffee® Colombia Tres Bourbon combines three kinds of coffee beans sourced directly from a single farm in Colombia: Red, Yellow and Tekisik Bourbon beans. The Bourbon varietals were specially selected to contribute unique notes to the flavor profile through innovative process techniques, and the result is an aromatic, complex and exquisite cup of coffee:
- Red Bourbon: Traditional Red Bourbon beans lend a syrupy sweetness
- Yellow Bourbon: Heirloom Yellow Bourbon beans infuse bright acidity and contribute delicate fruit notes through a controlled fermentation process
- Tekisik Bourbon: Cultivated Tekisik Bourbon beans offer an elegant body and sweet dried fruit notes through a sun-dried “honey process” fermentation
Green Mountain Coffee® Reserve Colombia Tres Bourbon is available in 16-count boxes of K-Cup® pods for $32.99. For more information, visit www.keurig.com.
About Keurig Green Mountain, Inc.
As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain (NASDAQ: GMCR), is recognized for its award-winning beverages, innovative brewing technology, and socially responsible business practices. The Company has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. Keurig supports local and global communities by investing in sustainably-grown coffee and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, we believe we can brew a better world. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig® products visit: www.Keurig.com or www.Keurig.ca. For more information about the new Keurig KOLD™ system, coming soon: www.Keurig.com/kold
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