SAN DIEGO--(BUSINESS WIRE)--Traina Design, a brand design firm, has merged its San Diego operations with creative services firm Lift. San Diego-based Lift is a design firm with special emphasis in the technology and retail industries.
The firms will consolidate operations under the Traina brand. Leaders of the two firms have had personal friendships and professional relationships that go back more than 10 years. The combined firm will be positioned to further extend their individual successes, expand capabilities, and strengthen their reputations for brand innovation and creative vision.
“Together we’ll be one of San Diego’s largest brand design firms, with the ability to provide the full spectrum of strategy, design, and execution across print, digital and social media,” said Traina Design President David Traina.
In addition to being well positioned for more high-profile projects, the firm said it will be able to quickly capitalize on existing Lift relationships to build new opportunities through Traina’s established brand services model.
The combined firms will have a local presence of more than 16 core team members with access to a network of more than 50 additional designers, developers, illustrators, photographers, and other experts.
Lift’s principals will join Traina’s leadership group to direct the combined firms’ expansion. The group includes David Traina, President; Mark Gallo and Dennis Garcia, Creative Directors; Beth Garcia, Director of Account Services; and Matt Bachmann, Director of Brand Strategy.
Lift President Dennis Garcia said, “The combined company will keep the best of our Lift attributes, including a focus on creative excellence and personable service, while incorporating the best of what Traina offers - scalability, enhanced services, and consistent results that add value for major accounts.”