REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at big data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced it has been named as a finalist in the first Digiday Signal Awards, which “honor the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers.” Rocket Fuel is nominated in the category of “Programmatic/Real-Time Bidding Platforms and Supply-Side Platforms.”
As part of the submission process, Rocket Fuel submitted details of its work for the INDYCAR “Rivals” Digital Ad Campaign. INDYCAR leveraged Rocket Fuel to help build its overall audience and drive viewership for its race broadcasts on ABC and NBCSN during the 2014 Verizon IndyCar Series Season. As a result, Rocket Fuel extended the campaign promos beyond TV's reach. People exposed to the Rocket Fuel digital campaign were 21% more likely to watch IndyCar races during the 2014 season. In addition, this same audience watched more race time throughout the entire season. Rocket Fuel also focused on INDYCAR's strategic "Victory Circle" target audience and drove a 100% lift in tune-in for that group.
Judges for the Signal Awards were drawn from the top brands, agencies, and publishers and chose finalists that demonstrated the foremost “efficiency, effectiveness, and creativity.” The winning platforms will be announced during a Signal Awards reception on September 24, 2015.
Full details on INDYCAR's success with Rocket Fuel can be found in the featured customer success story at http://rocketfuel.com/successtory/detail/indycar-success-story.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with the scale of big data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel's Marketing That Learns™ technology to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world's most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels, and personalize every customer interaction. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL."