NEEDHAM, Mass.--(BUSINESS WIRE)--BestRide.com, the destination for savvy online car shoppers, announces that Car Talk has chosen the nationally recognized vehicle purchase site as a partner to bring creative content and trustworthy car buying services to Car Talk users.
“There are lots of sites on the web that just want to funnel car buyers to dealers, and pluck out a commission for it,” said Car Talk Executive Producer Doug Berman. “BestRide’s roots in the newspaper business taught them to provide genuinely useful and engaging content along the way, and that’s why Car Talk and BestRide match up so well.”
BestRide’s Editor-in-Chief, Craig Fitzgerald, echoes that sentiment. “We’ve thought about other partners, but Car Talk’s audience isn’t just enthusiasts. They think of their cars as more than just transportation. They’re engaged. They’re smart. They’re funny. They’re exactly the people we want to talk to.”
David Prock, Vice President and Managing Director of BestRide, says that he believes that the partnership will benefit the audiences of both sites. “Never before have Car Talk’s users had the opportunity to access both content and purchasing options from a provider they know they can trust as much as they trust Car Talk. We’re incredibly honored that Car Talk has chosen us as the one and only car buying site to spotlight to their audience. And for BestRide users, obviously having easier access to the wealth of great, funny, useful content Car Talk shares, alongside the features of our site that they already love, is a win-win situation.”
The first Car Talk/ BestRide.com content project launches today, with a photo contest where fans share their vacation road trip photos from the summer— the good, the bad, and the downright quirky. “The World’s Largest Ball of Twine… dogs driving the family car to the beach... kids high-fiving Mickey Mouse, we expect to see it all,” said Craig Fitzgerald, BestRide’s Editor in Chief. “Car Talk’s audience is engaged, smart and irreverent.”
The Car Talk web site now features a BestRide research and buying tool, BestRide’s latest blogs, and has BestRide content integrated throughout the site. The BestRide web site features content produced by Car Talk editors and producers. Online content will be offered through the social media channels of both organizations.
CarTalk was created by Ray Magliozzi and his late Brother, Tom, and airs on more than 600 NPR stations across the country. Car Talk also produces a nationally-syndicated newspaper column that appears in more than 300 papers, the web site cartalk.com, and associated social media channels. Known for its hilarious and brutally honest approach to cars and car repair, the Peabody Award-winning Car Talk has engendered tens of millions of loyal followers who otherwise find car buying and repair a difficult and off-putting process.
Since its introduction in 2012, BestRide.com has become the new destination for savvy online car shoppers. BestRide.com offers engaging and up-to-the minute automotive content alongside a nationwide inventory and a powerful search engine, plus integrated user tools like price alerts, inventory alerts and saved search. BestRide’s team of car enthusiasts have gone to the summit of New Hampshire’s Mount Washington in the dead of winter, attended the nation’s biggest auto shows, driven some of the most challenging race tracks, and filled minivans with a week’s worth of vacation gear, all in service of helping online shoppers find their next car.