NEW YORK--(BUSINESS WIRE)--SoulCycle Inc., the country’s premier indoor cycling brand, announced today that it has appointed its COO, Melanie Whelan, CEO. Founders Elizabeth Cutler and Julie Rice will remain actively involved in the Company.
“Founded in 2006 with a mission to bring joy to fitness, SoulCycle is a rapidly growing lifestyle brand that empowers our riders and offers an immersive fitness experience,” said Melanie Whelan. “I am thrilled to work with Elizabeth, Julie and the board to grow this exciting brand.”
“As we embark on this journey, we will continue to be driven by the same passion that has built our loyal community of committed riders,” said Elizabeth Cutler and Julie Rice. “We look forward to working with Melanie and the team as we continue to grow the brand.”
Cutler and Rice remain actively involved in SoulCycle and with Whelan, will focus on driving the future vision and evolution of the brand.
In 2006, SoulCycle introduced the innovative model of boutique cardio fitness to the marketplace and reinvented indoor cycling. Since inception, SoulCycle has attracted riders with an immersive fitness experience that enables them to release stress, burn fat, tone muscle, improve aerobic endurance and change their bodies, fast. SoulCycle combines a mental component of inspirational coaching, with great music and a full-body workout on the bike. Not only do riders burn calories, get an intense 45-minute cardio workout, but using the SoulCycle® Method, they simultaneously tone their upper bodies using hand weights and do core exercises.
The SoulCycle experience is a high energy, results-oriented, community based workout. Each rider feels important and connected to the brand as a result of the well-trained staff and personal customer attention. The exercise program focuses on the "energy of the pack" and creates a strong community bond between the riders. The rhythm-based rides, in candlelit studios make riders feel like they are partying in a healthy nightclub. And the one-of-a-kind playlists set the tone for an exciting new experience every ride, every time.