NEW YORK--(BUSINESS WIRE)--Falcon Social, a leading social media management platform, today announced that it has partnered with DataSift, the leader in Human Data intelligence, to provide access to aggregated and anonymized Facebook topic data to the company's customers. This will allow customers to gain a deeper understanding of the topics Facebook’s 1.44 billion monthly active users are talking about, which they can leverage in their marketing efforts.
The announcement gives Falcon Social access to Facebook topic data, which is content data about specific activities, events, brand names and other subjects that people are sharing on Facebook. All Facebook topic data is aggregated and anonymized.
Based on keyword queries entered into the Falcon Social platform, the aggregated and anonymized data can be filtered according to variables such as demographics, volume, gender and sentiment. Marketers can then use the information to make better decisions about how they market on Facebook and other channels.
“We’ve always aimed to give our customers the best features that add the most value to their marketing efforts,” said Ulrik Bo Larsen, Falcon Social’s founder and CEO, “and this partnership with DataSift really elevates the possibilities. It offers actionable insights into real behavior, sourced from the world’s largest social community. I think this will be a major game-changer for a lot of our customers and will enable them to channel their resources a lot more effectively.”
“At DataSift, we believe organizations should be able to derive actionable intelligence from the enormous amount of unstructured, human-generated data to drive more informed business decision-making," added Tim Barker, Chief Product Officer at DataSift. "We are thrilled to partner with Falcon Social on Facebook topic data and provide end users with actionable insights, all with our privacy-first approach."
About Falcon Social
Falcon Social offers a unified SaaS platform for social media listening, engaging, publishing, measuring and management. The company helps their enterprise clients to explore the full potential of social media marketing and instill a social-first thought process in their employees. Falcon Social’s diverse and global client portfolio includes Carlsberg, Pandora, Nintendo of Europe, IWC Watches, SIGG, Redken, Warner Music, Coca-Cola and many more. Visit Falcon Social at http://www.falconsocial.com or http://twitter.com/falconsocial.
DataSift is the leader in Human Data Intelligence that empowers application developers to maximize the value of Human Data, in real-time. Processing more than 2 billion human-generated interactions a day, the privacy-first DataSift platform transforms Human Data into actionable intelligence without compromising consumer trust.
Founded in 2010 and headquartered in San Francisco, DataSift has operations in New York, Reading and London, UK and Canada. DataSift’s vast ecosystem of partners includes Oracle, Sysomos and WPP as well as thousands of application developers across a wide variety of industries including retail, telecommunications, high tech, consumer packaged goods and digital agencies. More information can be found at datasift.com.