NEW YORK--(BUSINESS WIRE)--Vita Coco® coconut water continues to strengthen its credibility with sports stars and sports fans alike by forging partnerships with six new athletes, and continuing existing partnerships with three athletes.
Athletes partnering with Vita Coco for the first time include:
- Michael Floyd of the Arizona Cardinals
- Nolan Arenado of the Colorado Rockies
- Ryan Mallett of the Houston Texans
- Torrey Smith of the San Francisco 49ers
- Markus Lynn "Mookie" Betts of the Boston Red Sox
- Clint Dempsey of the Seattle Sounders FC
Returning athletes include:
- Julio Jones of the Atlanta Falcons
- Joakim Noah of the Chicago Bulls
- Manti Te’o of the San Diego Chargers
Now in its fifth year, Vita Coco’s pro-athlete partnership program has not only built greater awareness of the functionality of coconut water, it has helped attract new male consumers to the brand.
Often emphasizing football, baseball and basketball, Vita Coco’s pro-athlete program increases the brand’s presence and engagement at grocery chains throughout the US with standout retail and consumer promotions. Vita Coco’s message of natural hydration has been embraced by almost every sport, and this year the brand also enlisted talent from the soccer field, in the form of Dempsey from the Seattle Sounders.
Vita Coco recently launched its first global marketing campaign, “Stupidly Simple®.” The brand’s updated roster of athletic talent brings to life the campaign message of down-to-earth simplicity in the world of sports through humor-driven marketing and digital efforts.
“Pro-athletes are some of the biggest fans of Vita Coco. They know it makes sense to hydrate with a simple, natural product,” says Charles Van Es, Vita Coco’s vp of marketing. “We love working with people who truly believe in the brand and its functionality. Life already has enough complicated choices, so deciding what to drink after you’ve been running down the field shouldn’t be one of them.”
In addition to working with individual talent, Vita Coco is also the exclusive coconut water sponsor of the Los Angeles Clippers.
About Vita Coco®
Vita Coco coconut water is sold at over 100,000 retailers nationwide, including Whole Foods Market, Kroger, Publix, Walgreens, CVS, 7-Eleven, Walmart, Costco, Target, Amazon.com, and hundreds of airports and universities. The brand is sold in 30 countries globally including UK, France, Germany, Japan and China. For more information about Vita Coco visit www.vitacoco.com.