DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/bxm3f8/antivirus) has announced the addition of the "Antivirus Software Market in Latin America 2015-2019" report to their offering.
The antivirus software market in Latin America to grow at a CAGR of 7.78% over 2014-2019.
Antivirus software detects, prevents, and removes malicious programs. It enables real-time scanning of the system memory, OS, and files using signature-based detection methods, heuristic detection methods, and rootkit detection tools to prevent computers from being infected with malware. With increased usage of the Internet, the risk of malware attacks is high. Though antivirus software cannot protect the system from every type of malware attack, it can prevent a significant level of intrusions with the help of real-time scanning.
Enterprises are increasingly adopting SaaS-based solutions because of the benefits associated with these solutions, which include availability of pay-per-use models and instant access. In addition, SaaS-based security solutions automatically update the product, enabling it to respond to the latest security threats. Further, the growing demand for SaaS-based solutions has outpaced demand for traditional security solutions. Hence, an increase in the demand for SaaS-based solutions is expected to contribute to the growth of the market during the forecast period.
According to the report, increased penetration of the Internet for all critical operations and communication is a major driver for the market. This has raised security concerns related to the theft of personal data such as credit card details and e-payment systems, which are the major cybercrime incidents in Latin America, thus leading to increased demand for antivirus software.
Further, the report states that availability of inexpensive and free security solutions is a challenge for the market as these solutions have advanced features such as anti-rootkit scan, backup, firewall, and e-mail scanning.
To calculate the market size, the analyst considers:
- Revenue generated from the sales of antivirus software packages for PCs and mobile devices (includes laptops, netbooks, and MacBook) in Latin America
- Revenue generated from the sales of complete security solutions is excluded from the scope of this study
- Avast Software
- Anti-Virus Guard Technologies (AVG)
Other Prominent Vendors
- G DATA Software
- Panda Security
For more information visit http://www.researchandmarkets.com/research/bxm3f8/antivirus